Study guide
Home > Youth Education > Degree Programme in Business Administration > Företagsekonomi h23, dagstudier, Åbo, Digital Marketing and Sales
Bachelor degree, daytime studies

Företagsekonomi h23, dagstudier, Åbo, Digital Marketing and Sales

2023

Select years, semesters and periods to show (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)
Year of study 1 2 3 4
Search for study unit: ECTS 1 2 3 4 1A 1S 2A 2S 3A 3S 4A 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2
Core Studies
                                                       
Teaming
                                                       
Introduction to Academic Studies 3
     
           
                             
Professional Teamwork 5
     
           
                             
Project Management 5
     
           
                             
Commercial and Company Law 5
     
           
                             
Management Accounting and Budgeting 5
     
           
                             
IT-Tools 3
     
           
                             
Business Development
                                                       
Business Economy and Entrepreneurship 5
       
             
                       
Basics of Marketing 5
       
             
                       
Photo and Video Editing 5
       
             
                       
Basics of Financial Accounting 5
       
             
                       
Communication Skills
                                                       
Business Swedish 3
       
             
                       
Business Finnish 1 3
     
           
                             
Business Finnish 2 3  
       
                 
                   
Business English 1 3
       
             
                       
Business English 2 3    
         
                       
         
5533029263030014.514.58.78.78.71.51.50001.51.500000
Professional Studies
                                                       
Organization and Leadership
                                                       
Leadership and Organization 5  
       
                 
                   
Customer Relationship Management 5  
       
                 
                   
Introduction to ERP 5  
       
                 
                   
Operate and Analyze
                                                       
Human Resource Management 5  
         
                   
             
Market Analysis 5  
         
                   
             
Business Mathematics and Statistics 5  
         
                   
             
Change Management
                                                       
A Coaching Leadership 5    
         
                       
         
Methods of Research and Development 3    
         
                       
         
Basics of National Economy 3    
         
                       
         
Labour Law 3    
         
                       
         
Quality Management and Sustainability
                                                       
Service Design 5    
           
                         
   
Corporate Sustainability and Quality Management 5    
           
                         
   
03024000151514100000007.57.5555773.33.33.300
Elective Studies
(Select 10 ECTS)
                                                       
Elective studies 10  
       
 
               
   
   
0550000505000000001.71.71.7001.71.71.700
Practical Training
                                                       
General Work Placement 10
       
             
                       
Business Work Placement 10  
         
                   
             
Specialised Work Placement 10    
           
                         
   
10101000100100100003.33.33.3003.33.33.3003.33.33.300
Thesis
                                                       
Thesis 1 3      
           
                             
Thesis 2 12      
           
                             
00015000000150000000000000007.57.5
(Select 40 ECTS)
                                                       
Digital Marketing and Sales
                                                       
Sales Skills and Management 5  
       
                 
                   
Building and Developing Brands 5  
       
                 
                   
Digital Marketing 5  
         
                   
             
Marketing Law 5  
         
                   
             
Advanced Digital Marketing and Sales
                                                       
Data, Analysis and Automation 5    
         
                       
         
E-commerce 5    
         
                       
         
Key Account Management & Customer Excellence 5    
           
                         
   
Upscaling and International Expansion 5    
           
                         
   
0202000010101010000000553.333.333.33553.333.333.3300
ECTS credits per period / semester / academic year 65 68 62 15 29 36 28 40 27 35 15 14.5 14.5 12 12 12 14 14 13 13 13 13.5 13.5 11.3 11.3 11.3 7.5 7.5

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Företagsekonomi h23, dagstudier, Åbo

Description

The degree in Business Administration provides students with extensive knowledge in economics and serves as a foundation for a career in both the corporate world and the public sector. The core studies offer a broad business economic base, after which students can choose their specialization in accounting and digital marketing and sales.

This education offers the opportunity to combine business understanding with specialized knowledge in economics, marketing, and leadership. A degree in Business Administration equips students with the tools needed in a changing business world and develops analytical skills, strategic thinking, and the ability to identify and exploit business opportunities.

The studies also develop entrepreneurial skills, such as identifying business opportunities, designing business plans, and managing independent projects. The broad competence enables various roles and challenges in a dynamic work environment.

Objective

Within their education, students develop competences for diverse career opportunities in business administration. The students foster an entrepreneurial mindset during their studies.

Students acquire knowledge of fundamental principles of business administration and business development, with specialized knowledge in the area they choose to specialize in. Additionally, students gain insights into decision-making and leadership within various organizations. They will also be able to apply their knowledge from an international perspective.

Students practice being critical thinkers, who can utilize existing tools but also challenge them with new innovations. Furthermore, students develop awareness of sustainability issues, their significance, and challenges and opportunities that are faced by the business world and the green transition.