REQUIRED READINGS / BOOKS
o Business Communication for Success. University of Minneosta. Open Access Ebook. Available at: https://open.lib.umn.edu/businesscommunication/
o Public Relations v.10 https://2012books.lardbucket.org/books/public-relations/
o Hansen, K. A., and Paul, N. (2015) Information Strategies for Communicators. University of Minneosta. Open Access Ebook. https://open.lib.umn.edu/infostrategies/
RECOMMENDED READINGS (excerpts provided by instructor in Moodle)
o Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 10th edition) by Shimp & Andrews. 2018. ISBN-13: 978-1-337-28265-9
o Project Management Fundamentals: Key Concepts and Methodology, 2nd Edition. Haugan, Gregory T. ISBN: 978-1-567-26281-0
It is expected that students read the text assignments prior to class discussion of material. Additionally, supplemental readings, to be provided by the instructor, may be required.
The course is taught using textbooks and assigned readings, along with lectures which inlcude discussions, case studies, and supplemental materials, exercises. In addition, students are expected to written paper assignmets and online discussion posts which are all designed to help students to gain a better understanding of effective communication planning and public relations (PR).
Instructors Role: My role, as your instructor, is to provide a structure as you proceed through the content of this course, and, in so doing, I will be giving lectures in class, providing activities to aid the learning, and answering any questions that you may have regarding the subject matter. I am here to help you succeed! But remember your effort will impact your level of learning.
A. Lectures: Lectures will be provided to disseminate introductory information and conduct in class activities and discussions about the topic at hand. See class schedule for additional details. Please note schedule information may change during the semester at the instructor’s discretion. Students are expected to keep up with readings and to take notes during class. Class participation is also highly recommended.
B. Meetings with the key stakeholders: Students will be required to visit a business / organization of interest to learn more about field specific project management. Students must keep notes / records of the meetings held and submit those with the course communications plan.
C. Reading Assignments: For this class, reading assignments will be provided from the most applicable sources for the topic being explored. There is a required text and additional readings may be assigned during the semester. Several case studies will be provided throughout the course which will be discussed in class.
D. Written Assignments/Homework/Exams/Communications Plan: These assignments will be utilized to enable students to critically think through the application of communication concepts in a realistic setting and to facilitate writing and assembling of the final communications plan.
E. Presentation of Plan. Students will prepare and present their communication plan to the class toward the end of the course. This assignment will allow students the opportunity to present their plans to their peers which requires critical thinking through their plan’s objectives, plans for communication and PR, as well as the effectiveness of the plan and focus on presenting the the key elements of the plan itself. In addition, it provides for an opportunity to address and work on both wiritten and verbal communication skills within the course.
DISCUSIONS (25 points each / 150 points total)
ASSIGNMENTS & FINAL COMMUNICATION PLAN (750 points)
• Assignments (100 points each / 400 points total)
• Final Communication & PR plan (200 points)
• Presentation of Final Communication & PR plan (150 points)
EXAM (100 points)
26.10.2020 - 20.12.2020
02.07.2020 - 26.10.2020
Faculty of Business
Degree Programme in Business Administration
Jakobstad, Köpmansgatan 10
Students will be required to visit a business / organization of interest to learn more about field specific project management
Information at course start
Tentative Course Schedule
Week Nro Week / Date / Time Location Topic Assigments Due Assigned Readings
Week 1 44 / Oct 28 / 14.15-18 Jacobstad Classroom 14.15-15.00 Introductions /
15.10-16.00 Introduction to Communication & Communication Planning: Integrated Communication Plans, Project Managment Communication Planning, and working with clients
16.10 - 17.45 Creative Briefs:Understanding Communication Planning & Needs Discussion # 1 Due
Week 2 45 / Nov 4 / asynchronous Moodle Target Audiece & Segment Analysis Discussion #2 Due
Assignment #1 DUE: Creative Brief / Exec Summary
Week 3 46 / Nov 11 / 14.15-15.45 Teams & Moodle Stakeholder Analysis and Theory
& Corporate Identity
& Media Communications (Paid & Owned Media) Discussion #3 Due
Week 4 47 / Nov 18 / asynchronous Moodle Public Relations &
Media Planning / Crisis Communication (Earned Media) Discussion #4 Due
Assignment #2 DUE: Target & Stakeholder Analysis
Week 5 48 / Nov 25 / 14.14-15.45 Teams & Moodle Plan Effectiveness: Evaluation of Communication Plans Discussion #5 Due
Assignment #3 DUE: Media Plan
Week 6 49 / Dec 2 / asynchronous Moodle Exam Week & Prepare for Presentations Exam Week / Exam DUE in Canvas
Assignment #4 DUE: Communication Evaluation & Effectiveness Plan
Week 7 50/ Dec 9 / 14.15-18 Jacobstad Classroom Discussion of Effective Pitches to Clients & Student Presentations of Communications Plans Communication Plan Presentations & Pitches Due
Week 8 51 / Dec 16 / asynchronous Moodle Submission on Final Communication Plan Final Communication Plan / Paper Due
Discussion #6 Due Dec 16
135 h; 15 h lectures, 70h Project Work, 20 h assignments, 10h discussions, 20h preparation