Digital marketing FEJ19MK03-3001 07.01.2021-25.02.2021
Competence objectives of the study unit
- knows about current techniques and is able to utilize digital channels for reaching the target groups in the digital business environment.
- is able to compose his/her message correctly depending on the channel used.
- has knowledge about measuring and analyzing the effect of marketing in digital channels.
- knows how to compose digital marketing in a profitable manner.
- can create networks in a digital environment.