Anna-Lena Berglund
Cateora, P. R., Gilly, M. C. & Graham, J. L. (2013). International marketing (16th ed.). New York: McGraw-Hill Irwin.
Learning outcomes of the course
The student understands the context of international marketing as a strategic process and learns how to perform internal and external analyses to support international marketing from a cross-cultural perspective.
Upon completion of the course the student
- understands the process of benefits in engaging in international markets in relation to internal and external market environment in global markets
- recognizes cultural differences and their effect in various global regions
- is able to analyze these cultural differences in terms of opportunities and inherent risks when conducting marketing activities and segmenting global markets
- can develop strategies and plans for a product launch, market entry and implementation for a company in a foreign country
English
11.03.2021 - 29.04.2021
15.11.2020 - 21.03.2021
Faculty of Business
Rosmeriany Nahan-Suomela
Degree Programme in Business Administration
Vasa, Wolffskavägen 33
0.00 credits
0.00 credits
H-5
Teaching methods used in this course include lectures, case discussions, individual theoretical reviews, group assignments . Active participation is required for both class discussions and small group discussions. The case company report will highlight the practical relevance of the concepts learnt in class.
Grading
Literature studies (40 %), case study memo (10 %), cultural insights memo and country snapshot presentation (10 %), final project – a case company report ( 40 %). Total 100 %
Total work load of the course: 135 h. Scheduled studies 65 h and autonomous studies: 70 h
Grades 1-2 The student shows limited understanding of the concept international marketing and its parameters. The student shows little evidence of utilizing web tools and ability to reflect upon his/her own learning process. The student can work in a group
Grades 3-4 The student shows an understanding of the concept international marketing and its parameters and shows a good grasp of width and depth of the topics. The student understands cultural differences and can work in a group. The students utilizes different web tools and is able to reflect upon his/her own learning process
Grade 5 The student understands the concept of international marketing and its parameters and shows excellent grasp of width and depth of the topics. The student can utilize them innovatively in a case company project. The student understands cultural differences and works very well in a group. The student utilizes different web tools and is able to reflect upon his/her own learning process