Anna-Lena Berglund
Students study literature on building and developing brands. Note: get familiar with both academic literature and web articles/cases. The course is based on the book Designing Brand Identity by Alina Wheeler.
- Workshops
- Academic and fact based literature studies & short papers
- Business Projects
- Key Learning Note
The grades are based on the following:
- Workshops: Preparations, participation, activity in class
- Literature studies & short papers: Use of several different sources, analytical thinking, deadlines following
- Projects: Both Individual contribution and the result of the group work
- Key Learning Note: amount of pages, reflective and conceptual thinking, reflections on own learning, amount and use of literature references
- During workshops: preparation, activity in class and participation
- Work in groups: Own visible contribution, team work, final presentation and/or contribution, project report
- Following deadlines
- Key Learning Note, min 10 pages (includes reflection on course competences and agenda, with min 2 litterature references and 3 academical articles)
English
10.03.2021 - 28.04.2021
15.11.2020 - 21.03.2021
Faculty of Business
Håkan Sourander
The workshops processes the theoretical and operational angle of building and developing brands. The aim of the projects is to transmit the knowledge of theory to hands on work in real-life businesses.
Degree Programme in Business Administration
0.00 credits
0.00 credits
H-5
The course includes a Business assignment in cooperation with a company.
- ”Real” assignment – no fictives
The examination is based on the
- Workshops
- Academic and fact based litterature studies & short papers
- Business Projects
- Key Learning Note
Spring 2021
5 ECT:s equals:
1 for workshops
1 for literature, reporting
1 for Key learning Note
2 for projects and project coaching
Criteria for Grade 1 not met
Failure is potential in case of any of the following:
- Participation in less than 50 % of the workshops
- Lacking participation in a project
- No Key Learning Note, alternatively no academical resources used
- Less than 50 % of workshop assignments reported in KLN
Optional arrangements are to be discussed before the course start with the course responsible teacher.
Rating scale for Key Learning Note
-The theory you’ve chosen is correct, you have participated and have a structure for your work
-You use the right terminology and refer to the course competences
-Rating scale for Key Learning Note
-The theory you’ve chosen is correct, you have participated and have a structure for your work
-You use the right terminology and refer to the course competences
-You highlight the central questions and theoretical angles
-You know how to connect the theory to real life and reflect both to your own work and to workshops, projects and cases
Rating scale for Key Learning Note
-The theory you’ve chosen is correct, you have participated and have a structure for your work
-You use the right terminology and refer to the course competences
-You hightlight the central questions and theoretical angles
-You know how to connect the theory to real life and reflect both to your own work and to workshops, projects and cases
-You contribute with your own interpretation and relate to bigger entities, you give new angles to the topic, and is also able to take future into consideration