Marika Nygårdas
Svend Hollensen: Global marketing and other litterature to be announced later
weekly lectures/workshops
guest lecture
project (case study): analyse of a company's prerequisities for internationalisation
literature studies
participation in weekly sessions/guest lectures
carrying out exercises and project
providing required documentation (book reflection, project documentation)
English
01.01.2021 - 30.04.2021
15.11.2020 - 31.12.2020
Faculty of Business
Helena Nordström
The course is conducted in English
Degree Programme in Business Administration
Åbo, Henriksgatan 7
0.00 credits
0.00 credits
H-5
participating in weekly sessions and guest lecture
analyzing a company's situation and project documentation
reading and reflection of 1-2 relevant books related to the subject
guest lecture
case study for a real company
book relection by the end of February
project documentation and presentation by the end of April
January-April 2021
HG-7
international literature
participation of exchange students
guest lecture about internationalisation
2 hours weekly sessions + 2 hours exercises + guest lecture/-s Jan-Febr = 54 hours
literature studies Jan-April = 54 hours
project March-April = 54 hours
the context of going global w. 2-3
different alternatives of internationalisation w 4-5
new ways of acting w. 6-7
extra w. 8
lacking deliverables
weak participation in course discussions, weak theory links, weak written assignments
active participation in course discussions, masters connections of theory to reality, reflects on own work, workshops, project
sharing knowledge, relating to larger entities, possesses new angels for the future (R&D)