Marika Nygårdas
Joep P. Cornelissen, Corporate Communication (2020). SAGE Publications Ltd
Course consist of in class lectures, a communication plan done in groups for a selected company/organization, a reflection diary and in class discussions.
Lectures are held online, rest on the classes on campus.
Criterias for evaluation:
Use of additional content to support findings
Use of Appendices
References
Professionalism
Combination of following
Reflection diary (100 points)
Communication plan (100 points)
In class discussions (20 point/discussion 100 in total)
50 % = 150 minimum for passed
50-60 % = 1
60-70 % = 2
70-80 % = 3
80-90 % = 4
90-100 % = 5
English
29.08.2022 - 31.12.2022
15.06.2022 - 04.09.2022
5 - 50
Faculty of Business
Kristiina Salo
Degree Programme in Business Administration
Åbo, Henriksgatan 7
0.00 credits
3.00 credits
H-5
Missed classed must be compensated with a written assignment
Students will be required to visit a business / organization of interest to learn more about field specific project management
No exam, project work during the course
September-Octobre 2022
135 h; 15 h lectures, 70h Project Work, 20 h assignments, 10h discussions, 20h preparation
Week 1:
Introductions
Introduction to Communication & Communication Planning + media mix (PESO)
Week 2: Creative Briefs: Understanding Communication Planning & Needs Target Audience Segmentation & Stakeholder Analysis
Week 3: Paid media (social & digital)
Week 4: PR & Media relations
Week 5: Crisis communication
Measuring communication effectiveness
Week 6: Final communication plans, presentations & opposing
Did not participate in the discussion
Did not fulfill the tasks in time
Did not attend the classes
Did not create a communication plan
The communication plan is disorganized to the
extent that it prevents
understanding the content. There
are no headings. Inappropriate
use of charts or tables; or, use of
tables and charts is indicated, but
not included.
Demonstrates
significantly flawed
knowledge of
concepts, skills, and
theories.
Demonstrates fair
knowledge of
concepts, skills, and
theories.
Many aspects of the
marketing plan convey a
sense of professionalism,
but there are some written
communication problems
that are not congruent with a
professionally prepared
marketing plan.
Demonstrates
excellent knowledge
of concept, skills, and
theories relevant to
topic(s) discussed.
Overall, the written
communication of the marketing
plan conveys a sense of
professionalism, a written
document that appears and reads
like it was developed by
professionals, not students.