Marika Nygårdas
Student's study litterature on building and developing brands. Note: get familiar with both academic litterature and web articles/cases.
- Workshops
- Academic and fact based litterature studies & short papers
- Business Projects
- Key Learning Note
- During workshops: preparation, activity in class and participation
- Work in groups: Own visible contribution, team work, final presentation and/or contribution, project report
- Following deadlines
- Key Learning Note, min 10 pages (includes reflection on course competences and agenda, with min 2 litterature references and 3 academical articles)
English
01.08.2021 - 31.12.2021
11.06.2021 - 03.09.2021
Faculty of Business
Håkan Sourander
Degree Programme in Business Administration
Åbo, Henriksgatan 7
0.00 credits
0.00 credits
H-5
The grades are based on the following:
- Workshops: Preparations, participation, activity in class
- Literature studies & short papers: Use of several different sources, analytical thinking, deadlines following
- Projects: Both Individual contribution and the result of the group work
- Key Learning Note: amount of pages, reflective and conceptual thinking, reflections on own learning, amount and use of literature references
The course includes a Business assignment in cooperation with a company.
- ”Real” assignment – no fictives
The examination is based on the
- Workshops
- Academic and fact based litterature studies & short papers
- Business Projects
- Key Learning Note
5 ECT:s equals:
1 for workshops
1 for literature, reporting
1 for Key learning Note
2 for projects and project coaching
The workshops processes the theoretical and operational angle of building and developing brands. The aim of the projects is to transmit the knowledge of theory to hands on work in real-life businesses.