Helena Nordström
Svend Hollensen: Global marketing
Jean-Claude Usunier: Marketing across cultures
Kotler: different volumes
Lectures, group work, project work, report, presentations.
Participation in lectures, activity in group and project work (market entry plan).
Assessment Criteria: depth of discussion, quality of project work.
Engelska
01.08.2021 - 23.10.2021
02.07.2021 - 31.07.2021
10 - 25
Helena Nordström, Elina Vartama
Utbildning i företagsekonomi
0.00 sp
5.00 sp
H-5
Market entry plan for a company
End of August/beginning of September
10.8.2021 13-16 hrs
12.8.2021 13-16 hrs
16.8.2021 13-16 hrs
20.8.2021 9-12 hrs
24.8.2021 13-16 hrs
26.8. 2021 13-16 hrs
online, Teams
Lectures and mentoring 20 h, project work in groups 20 h, individual project 20 h
The context of going global
Different alternatives of internationalisation
New ways of acting