•   From International to Global Marketing VAL21023-3001 01.08.2021-23.10.2021  5 sp +-
    Studieperiodens (kursens) lärandemål
    - understands the context of going global
    - is familiar with different alternatives of internationalization
    - can analyze a company's prerequisites for international acitivities and plan an activity such as export-/import plan, market entry, global market mix
    - adopts a new, modern marketing approach with new strategies and new ways of acting
    Förkunskapskrav
    Undergraduate students with minimum one year completed of Bachelor’s studies in preferably Business Administration.
    Studieperiodens (kursens) innehåll
    - the context of going global
    - different alternatives of internationalization
    - a company's prerequisites for international activities: export-import, market entry, global market mix
    - marketing approach with new strategies and new ways of acting
    Lärarens/ansvarspersonens namn

    Helena Nordström

    Studiematerial och rekommenderad litteratur

    Svend Hollensen: Global marketing
    Jean-Claude Usunier: Marketing across cultures
    Kotler: different volumes

    Undervisningsmetoder

    Lectures, group work, project work, report, presentations.

    Bedömningsmetoder (förverkligande) och -kriterier (studieperioder/kurser)

    Participation in lectures, activity in group and project work (market entry plan).
    Assessment Criteria: depth of discussion, quality of project work.

    Undervisningsspråk

    Engelska

    Tajmning

    01.08.2021 - 23.10.2021

    Anmälningstid

    02.07.2021 - 31.07.2021

    Antal studerande (min. - max.)

    10 - 25

    Lärare

    Helena Nordström, Elina Vartama

    Utbildning

    Utbildning i företagsekonomi

    Andel virtuell undervisning

    5 sp

    Vitsordsskala

    H-5

    Praktik- och arbetslivssamarbete

    Market entry plan for a company

    Tidtabell för examination (t.ex. tentamina, omtentamina)

    End of August/beginning of September

    Tid och plats

    10.8.2021 13-16 hrs
    12.8.2021 13-16 hrs

    16.8.2021 13-16 hrs
    20.8.2021 9-12 hrs

    24.8.2021 13-16 hrs
    26.8. 2021 13-16 hrs

    online, Teams

    Studerandes tidsanvändning och belastning

    Lectures and mentoring 20 h, project work in groups 20 h, individual project 20 h

    Periodisering av innehållet

    The context of going global
    Different alternatives of internationalisation
    New ways of acting