•   Digital marketing FEK22ÅDM01-3003 06.01.2025-28.02.2025  5 credits  (INF23F-Å, ...) +-
    Competence objectives of the study unit
    The student:
    - can create a digital marketing strategy and plan
    - can produce digital content
    - has basic knowledge in how to measure and anlyze the effect of marketing in digital channels
    Prerequisites
    Basics of Marketing
    Content of the study unit
    - theoretical aspects on digital marketing strategy and plan
    - basics in SEO and Analytics
    - content marketing
    - project in digital marketing
    - basics of digital event management and marketing
    Name of lecturer(s)

    Håkan Sourander

    Learning material

    Urval av e-böcker från Alma (not translated)

    Learning methods

    Digiföreläsningar (not translated)

    Teaching language

    Swedish

    Timing

    06.01.2025 - 28.02.2025

    Enrollment date range

    30.11.2024 - 31.01.2025

    Group(s)
    • INF23F-Å
    • INF24F-Å
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Håkan Sourander

    Degree Programme(s)

    Degree Programme in Business Administration

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5

    Timing and attendance

    Online enligt schema (not translated)