•   International Online Marketing FEK22ÅFD04-3001 02.09.2024-31.10.2024  5 credits  (ÖH23FEK-FLEX) +-
    Competence objectives of the study unit
    The Student:
    - understands the context of going global through different market entry modes, with emphasis on online marketing
    - is familiar with the process of internationalisation
    - knows how to consider cultural aspects of going global
    - can create an internationalisation plan, with emphasis on online marketing, for a company or organisation
    Prerequisites
    Basics in Marketing
    Content of the study unit
    - market entry
    - international to golbal
    - cultural aspects
    - internationalization plan
    - online selling
    Name of lecturer(s)

    Laura Johansson

    Learning material

    Study materials will be provided during the course. Recommended literature will be announced at the start of the course.

    Learning methods

    Lectures and assignments
    Group work
    Project plan, report, and presentation
    Fact studies

    Objects, timing and methods of assessment

    - Students are familiar with the basic concepts of digital marketing and understand the significance of marketing within an organization.
    - Students have a basic knowledge of various areas within digital marketing.
    - Students are familiar with different ways of communicating in the market.

    Teaching language

    English

    Timing

    02.09.2024 - 31.10.2024

    Enrollment date range

    15.06.2024 - 30.08.2024

    Group(s)
    • ÖH23FEK-FLEX
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Laura Johansson

    Additional information

    - Students are aware of current technology and can utilize digital channels to reach target audiences in the digital business environment.

    - Can design their message correctly depending on the channel used.

    - Understands the basics of how to measure and analyze the effectiveness of marketing in digital channels.

    - Knows how to build digital marketing in a profitable way.

    - Can create networks in a digital environment.

    Degree Programme(s)

    Degree Programme in Business Administration

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5