•   Marketing Cloud Systems FEK23IT08-3001 01.04.2024-31.07.2024  5 credits +-
    Competence objectives of the study unit
    The student
    - knows how marketing systems are built and is acquainted with various systems
    - understands IT solutions that support the marketing process through different modules and/or functions
    - can apply the customer journey within a marketing system
    - can apply automated processes in marketing systems
    - can generate and analyze marketing data
    Prerequisites
    Basics of Marketing
    Marketing in a Digital Environment
    Introduction to ERP
    Content of the study unit
    Introduction to most used marketing systems
    Integrating data from various systems
    Building automated processes in marketing systems according to the customer journey
    Marketing data generation and reporting
    Name of lecturer(s)

    Laura Johansson

    Teaching language

    Swedish

    Timing

    01.04.2024 - 31.07.2024

    Enrollment date range

    07.02.2024 - 31.03.2024

    Teachers and responsibilities

    Laura Johansson

    Degree Programme(s)

    Degree Programme in Business Administration

    Campus

    Åbo, Henriksgatan 7

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5