•   Data, Analysis and Automation FEK23ÅAD01-3001 02.09.2024-31.12.2024  5 credits  (FEK22D-Å) +-
    Competence objectives of the study unit
    The student:
    - understands the dynamics between data, analytics and automation
    - is familiar with the principles of marketing automation and a software program
    - is familiar with the principles of business intelligence and the use of software
    - masters website analytics and can use a software application
    - knows the principles of big data, databases and their use
    Prerequisites
    Digital Marketing
    Content of the study unit
    - AI
    - marketing automation
    - business intelligence
    - Google Analytics
    - big data, databases
    Name of lecturer(s)

    Håkan Sourander

    Timing

    02.09.2024 - 31.12.2024

    Enrollment date range

    15.06.2024 - 03.09.2024

    Group(s)
    • FEK22D-Å
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Håkan Sourander

    Degree Programme(s)

    Degree Programme in Business Administration

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5