•   E-commerce FEK23ÅAD02-3001 02.09.2024-31.12.2024  5 credits  (FEK22D-Å) +-
    Competence objectives of the study unit
    The student:
    - creates a general understanding of e-commerce as an industry
    - understands the importance and complexity of creating seamless shopping experiences
    - recognizes the importance of marketing in e-commerce networks and partnerships
    - can analyse and optimise an online store's buying process
    Prerequisites
    Digital Marketing
    Content of the study unit
    - background, current themes and dynamics
    - system integrations, AI and sustainability aspects in focus
    - buying process
    - metrics, steps and formulas
    Assessment criteria
    Failed (0)
    Når inte vitsord 1 eller högre (not translated)
    Name of lecturer(s)

    Kim Friman

    Learning material

    Se Moodle (not translated)

    Learning methods

    - resurstillfällen
    - självstudier
    - presentationer
    - KLN (not translated)

    Objects, timing and methods of assessment

    Presentationer och mellanrapporter 30%
    GTM-plan 45%
    KLN 25% (not translated)

    Teaching language

    Swedish

    Timing

    02.09.2024 - 31.12.2024

    Enrollment date range

    15.06.2024 - 27.10.2024

    Group(s)
    • FEK22D-Å
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Kim Friman

    Degree Programme(s)

    Degree Programme in Business Administration

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5

    Timing and attendance

    Vecka 44-51 2024, Henriksgatan 7, Åbo (not translated)

    Student's schedule and workload

    - resurstillfällen 10h
    - utveckla en egen nätbutik (demo eller mockup) 60h
    - verkstäder 10h
    - GTM-plan och KLN 35h (not translated)

    Assessment criteria
    Failed (0)

    Når inte vitsord 1 eller högre (not translated)

    Assessment criteria – satisfactory (1-2)

    Kan påvisa en viss inlärning för e-handel (not translated)

    Assessment criteria – good (3-4)

    Kan påvisa nöjaktig eller god inlärning för e-handel (not translated)

    Assessment criteria – excellent (5)

    Kan påvisa berömlig inlärning för e-handel (not translated)