•   Key Account Management & Customer Excellence FEK23ÅAD03-3001 07.01.2025-27.04.2025  5 credits  (FEK22D-Å) +-
    Competence objectives of the study unit
    The student:
    - is familiar with the key principles of KAM
    - understands the principles of developing and building strong relationships and loyalty between companies
    - recognizes the potential and benefits of nurturing the existing customer base
    - can identify methods and approaches for upselling and cross-selling
    Prerequisites
    Customer Relation Management
    Content of the study unit
    - B-2-B
    - key principles of KAM
    - upselling and cross-selling
    Name of lecturer(s)

    Maria Westerlund

    Learning methods

    - resurstillfällen
    - självstudier
    - presentationer/inlämningsuppgifter
    - KLN (not translated)

    Objects, timing and methods of assessment

    - Inlämninigsuppgifter 30%
    - Workshops och presentationer 20%
    - KLN 50% (not translated)

    Teaching language

    Swedish

    Timing

    07.01.2025 - 27.04.2025

    Enrollment date range

    02.12.2024 - 05.01.2025

    Group(s)
    • FEK22D-Å
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Kim Friman

    Degree Programme(s)

    Degree Programme in Business Administration

    Campus

    Åbo, Henriksgatan 7

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5

    Timing and attendance

    Se Moodle (not translated)