•   Basics of Marketing FEK23ÅAU01-3002 07.01.2025-27.04.2025  5 credits  (FEK24D-Å) +-
    Competence objectives of the study unit
    The student:
    - is familiar with the basic terms and concepts in marketing
    - understands the importance of and can apply a customer-oriented approach
    - has basic knowledge of and can analyse the consumer’s buying behaviour
    - can draw up a simple marketing plan as well as realize it by means of competitive tools in marketing
    Prerequisites
    none
    Content of the study unit
    - basics in marketing
    - consumer buying behaviour
    - customer-oriented approach
    - marketing plan
    Name of lecturer(s)

    Maria Westerlund

    Teaching language

    Swedish

    Timing

    07.01.2025 - 27.04.2025

    Enrollment date range

    02.12.2024 - 18.03.2025

    Group(s)
    • FEK24D-Å
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Maria Westerlund, Timo Kerke, Laura Johansson

    Degree Programme(s)

    Degree Programme in Business Administration

    Campus

    Åbo, Henriksgatan 7

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5