•   Building and Developing Brands FEK23ÅDM02-3002 02.09.2024-31.12.2024  5 credits  (FEK23D-Å) +-
    Competence objectives of the study unit
    The student:
    - understands what a brand and branding is
    - knows how to use theoretical models and processes for brand building
    - knows how to develop a brand based on metrics and analysis
    - manages the basics of brand communication
    - can consider sustainability in brand building
    - is familiar with IPR issues related to branding
    Prerequisites
    Basics of Marketing
    Content of the study unit
    - branding theory: models, processes, communication
    - brand book
    - brand development project
    - global branding trends
    Name of lecturer(s)

    Håkan Sourander

    Timing

    02.09.2024 - 31.12.2024

    Enrollment date range

    15.06.2024 - 20.10.2024

    Group(s)
    • FEK23D-Å
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Håkan Sourander

    Degree Programme(s)

    Degree Programme in Business Administration

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5