•   Digital Marketing FEK23ÅDM03-3002 07.01.2025-27.04.2025  5 credits  (FEK23D-Å) +-
    Competence objectives of the study unit
    The student:
    - recognizes the purpose of different social media and digital platforms
    - can implement a marketing plan
    - can create digital content based on a content plan
    - knows the basics of how to measure and analyse the impact of marketing in digital channels
    Prerequisites
    Basics of Marketing
    Content of the study unit
    - theoretical aspect of digital marketing strategy and plan
    - basics of SEO and Analytics
    - content marketing
    - digital marketing project
    Name of lecturer(s)

    Maria Westerlund

    Teaching language

    Swedish

    Timing

    07.01.2025 - 27.04.2025

    Enrollment date range

    02.12.2024 - 02.02.2025

    Group(s)
    • FEK23D-Å
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Laura Johansson

    Degree Programme(s)

    Degree Programme in Business Administration

    Campus

    Åbo, Henriksgatan 7

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5