•   Exploring the World of Digital Marketing Communication MBA22DBM10-3002 01.09.2024-31.12.2024  5 credits  (DBM24H-V, ...) +-
    Competence objectives of the study unit
    Objectives of the study unit:
    To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
    After the course, the students will have an understanding of:
    - Digital marketing channels
    - How and why to use digital marketing for different goals in media strategy
    - The latest digital ad technologies
    - How to develop, evaluate, and execute a digital marketing plan and strategy
    Prerequisites
    No prerequisites
    Content of the study unit
    Contents of the study unit:
    - Digital marketing channels
    - How and why to use digital marketing for different goals in media strategy
    - The latest digital ad technologies
    - How to develop, evaluate, and execute a digital marketing plan and strategy
    Assessment criteria
    Assessment criteria – satisfactory (1-2)
    Sufficient (1) and Satisfactory (2)
    Participation in the online lessons and in the contact lessons, returned tasks.
    Assessment criteria – good (3-4)
    Good (3) and Very good (4)
    Active participation in the online and in the contact lessons, returned tasks with good outcomes.
    Assessment criteria – excellent (5)
    Excellent (5)
    Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
    Name of lecturer(s)

    Rosmeriany Nahan-Suomela

    Teaching language

    English

    Timing

    01.09.2024 - 31.12.2024

    Enrollment date range

    15.06.2024 - 08.09.2024

    Group(s)
    • DBM24H-V
    • DBM23HP-V
    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Rosmeriany Nahan-Suomela, Emmanuel Ndzibah, Roman Filenko

    Degree Programme(s)

    Degree Programme in Digital Business and Management

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5