Clark. T., Pigneur, Y.& Osterwalder, A. 2010. Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Clark, T., Pigneur, Y. & Osterwalder, A. 2012. Business model you: a one-page method for reinventing your career. John Wiley & Sons.
Curedale, R. 2013. Service Design. 250 essential methods. Design Community College.
Curedale, R. 2016. Experience Maps. Comprehensive step-by-step guide. Design Community College Inc.
Kimbell, L. 2014. The Service Innovation Handbook. Action-oriented creative thinking toolkit for service organizations. Templates – cases – capabilities. BIS Publishers.
Martin, B. & Hanington, B. 2012. Universal Methods of Design. Rockport Publishers. https://books.google.fi/books?id=pCVATIpzYfUC&pg=PA44&hl=fi&source=gbs_toc_r&cad=3#v=onepage&q&f=false
Osterwalder, A. 2014. Value proposition design: how to create products and services customers want. John Wiley & Sons.
Polaine, A., Løvlie, L. & Reason, B. 2013. Service design: from insight to implementation. Brooklyn, NY: Rosenfeld Media.
Stickdorn, M., Schneider, J. 2011. This is Service Design Thinking. John Wiley & Sons.
Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O'Reilly. An excerpt of the book available: https://www.thisisservicedesigndoing.com/
Tuulaniemi, J. 2013. Palvelumuotoilu. Talentum.
Additional links to tools will be published on the learning platform.
Lectures, workshops and teamwork.
Service design group project for a commissioner.
Objects and methods of assessment:
A process portfolio, which describes the progress of the whole process from the brief to the end with different research and service design development stages. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.
- Development process of the ideas to a service concept
- Applying of different service design methods to gain versatile knowledge for the project
- Informativeness and visualisation of the process portfolio and the appendices
- Active participation and interaction in the group work.
- All the required assignments returned in time.
Teachers´ assessment, self and peer assessment, scale 0-5
11.10.2021 - 31.12.2021
11.06.2021 - 10.10.2021
10 - 25
Faculty of Business
Päivi Katajamäki: firstname.lastname@example.org
Elina Vartama: email@example.com
Degree Programme in Service Design
Åbo, Henriksgatan 7
According to the principles for credit transfer.
Final assignment (Process portfolio) by 31.12.2021.
Overdue assignments shall be returned by 31.1.2022 or 31.3.2022.
Start 22.10.2021 – Submission of final assignment 31.12.2021
Campus Åbo, Henrikinkatu 7
Work load approximately 135 h:
- Contact sessions ca 24 h
- Distance studies ca 111 h
- Working on briefs 4 h
- Project plan 8 h
- Process portfolio 20 h
- Peer feedback 5 h
- Presentations 4 h
Friday 22.10.2021 at 8.30-12.00
Saturday 23.10.2021 at 8.30-12.00
Friday 12.11.2021 at 8.30-12.00
Saturday 13.11.2021 at 8.30-12.00
Friday 10.12.2021 at 8.30-12.00
Saturday 11.12.2021 at 8.30-12.00
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
Theory and methodology are poorly understood and implemented in real life project.
Research, service design, communication and documentation are hardly acceptable.
Appear to grasp theory and have made a start in showing its applicability in real life project.
Research, service design, communication and documentation are acceptable.
Understanding of theory and applicability of methods in real life project, but work could be stronger.
Research, service design, communication and documentation are good.
Very Good 4
General understanding of theory and methods, very good implementation in real life project.
Reliable research, innovative service design and communication and documentation on good level.
Very active participation.
Mastery of theory and methods, proficiency of implementation of them in real-life project.
Outstanding research, innovative service design and excellent communication and documentation.
Very active participation.