•   Digital marketing possibilities VAL23015-3002 07.10.2024-20.10.2024  3 credits  (ÖH24KFDKREA-S-J) +-
    Competence objectives of the study unit
    know the basics of digital marketing

    be able to target your marketing to the right audiences

    find the right digital channel for your own marketing activities.

    understand the basic principles of how algorithms work and be able to utilise them
    Prerequisites
    professional working experience in the creative sector
    Content of the study unit
    Content & Channels - what you have to say and who you want to reach. Where your audience is and how best to communicate with them.

    Message & Packaging - how can you communicate with your target audience in a smart way and package what you have to offer in an attractive way?

    Platforms & Dissemination - we take a closer look at different platforms that enable digital marketing and the principles behind them linked to algorithms.
    Name of lecturer(s)

    Ida Britta Petrelius

    Learning material

    Any study materials are linked to on Moodle.

    Teaching language

    Swedish

    Timing

    07.10.2024 - 20.10.2024

    Enrollment date range

    01.08.2024 - 06.10.2024

    Group(s)
    • ÖH24KFDKREA-S-J
    Responsible unit

    Institutionen för konst och kultur (not translated)

    Teachers and responsibilities

    Ida Britta Petrelius

    Degree Programme(s)

    Degree Programme in Visual Arts

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5