•   Strategic Marketing Project VAL23023-3002 03.03.2025-11.05.2025  3 credits +-
    Competence objectives of the study unit
    Student:
    • Can plan, implement and evaluate a project linked to a real problem the client wants to solve
    • Can collaborate with the client, can select and apply relevant theories, models and analysis tools to the project
    • Can make a convincing presentation to the client at the end of the project
    • Can handle aspects of professionalism and confidentiality in the relationship with the client
    Prerequisites
    Basics of Marketing
    Project Management
    Content of the study unit
    • Relevant theories, models and analysis tools
    • Online course in project management
    • Projects in collaboration with the client
    • Tutorial sessions
    • Presentation of the project
    • Professionalism and confidentiality in projects
    Name of lecturer(s)

    Kajsa From

    Learning methods

    Introduktionsföreläsning, därefter självständigt projektarbete i samarbete med företag samt presentation av resultaten. (not translated)

    Teaching language

    Swedish

    Timing

    03.03.2025 - 11.05.2025

    Enrollment date range

    02.12.2024 - 28.02.2025

    Teachers and responsibilities

    Kajsa From, Michelle Björkholm

    Additional information

    I denna kurs får du jobba i samarbete med småföretag i riktiga marknadsföringsprojekt. Projekten innehåller enligt överenskommelse med respektive företag uppgifter inom digital marknadsföring, såsom marknadsplanering, planering av webbsidor, SOME-närvaro, bilder och videomaterial och/eller utveckling av strategisk närvaro digitalt. (not translated)

    Degree Programme(s)

    Degree Programme in Business Administration

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5