•   360° of Strategic Business Communication MBA22DBM09-3003 01.09.2024-31.12.2024  5 sp  (DBM24H-V, ...) +-
    Studieperiodens (kursens) lärandemål
    Objectives of the study unit:
    To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
    Learning Objectives:
    After the course the students will have an understanding of:
    - Corporate internal communication
    - Corporate external communication
    - Integrated marketing communication
    - Communication tools used in integrated marketing communication (IMC)
    Förkunskapskrav
    No prerequisites
    Studieperiodens (kursens) innehåll
    Contents of the study unit:
    Corporate internal communication
    Corporate external communication
    Integrated marketing communication
    Communication tools used in integrated marketing communication
    Bedömningskriterier
    Bedömningskriterier - tillfredsställande-synnerligen tillfredsställande (1-2)
    Sufficient (1) and Satisfactory (2)
    Participation in the online lessons and in the contact lessons, returned tasks.
    Bedömningskriterier - goda-synnerligen goda (3-4)
    Good (3) and Very good (4)
    Active participation in the online and in the contact lessons, returned tasks with good outcomes.
    Bedömningskriterier - berömliga (5)
    Excellent (5)
    Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
    Lärarens/ansvarspersonens namn

    Henrik Virtanen

    Undervisningsspråk

    Engelska

    Tajmning

    01.09.2024 - 31.12.2024

    Anmälningstid

    15.06.2024 - 08.09.2024

    Grupp(er)
    • DBM24H-V
    • DBM23HP-V
    Ansvarig enhet

    Institutionen för företagsekonomi

    Lärare

    Henrik Virtanen

    Utbildning

    Digital Business and Management

    FUI-andel

    0.00 sp

    Andel virtuell undervisning

    0.00 sp

    Vitsordsskala

    H-5