Degree Programme in Service Design

Degree Programme in Service Design
Master of Business Administration, 90 ECTS

Master of Business Administration

Academic year 2024 - 2025

Business Design SD22SD04-3006 01.01.2025-31.07.2025 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

- apply the principles and practices of service design thinking from a business perspective to co-create new values for an organisation and enhance new forms of competitive advantage
- engage an organisation in development work
- utilise and share expertise in teams and networks from different disciplines and cultures
- consider efficiency of alternative service design concepts
- participate in promoting of sustainable, development-oriented policies that support productive activities, entrepreneurship, creativity, and innovation
- participate in developing of effective, accountable, and transparent organisations

Prerequisites

Competency objectives for Service Design Methods and Tools -course or corresponding competences obtained.

Content of the study unit

- Perspectives and business benefits of service design
- Perspectives of sustainable development in business design
- Leading business innovation and co-development
- Lean Service Creation
- Service design project - adapting theory to a real working life project with a commissioner

Mode of delivery

Face-to-face

Learning material

Edvardsson, B., Gustafsson, A., Kristensson, P., Magnusson, P. & Matthing, J. 2006. Involving Customers in New Service Development. Imperial College Press.

Koivisto, M., Säynäjäkangas, J. & Forsberg, S. 2019. Palvelumuotoilun bisneskirja. Alma Talent.

The Lean Service Creation Handbook. The Lean Way to Create. Loveable Services. Better Future. Successful Business. Future-Capable Organisation. 2019. Futurice.
https://futurice.com/lean-service-creation/

Lüftenegger, E., Grefen, P. & Weisleder, C. 2012. The Service Dominant Strategy Canvas: Towards Networked Business Models.
https://www.researchgate.net/publication/278658410_The_Service_Dominant_Strategy_Canvas_Towards_Networked_Business_Models

Moilanen, T., Ojasalo, K., Ritalahti, J. 2022. Methods for Development Work. BoD, Helsinki.

Newbery, P. & Farnham, K. 2013. Experience Design. A Framework for Integrating Brand Experience and Value. Wiley & Sons.

Prahalad, C.K. & Ramaswamy, V. 2004a. Co-creating unique value with customers. In Strategy and Leadership, Vol 32, Iss 3 pp. 4-9.
http://www.emeraldinsight.com/doi/pdfplus/10.1108/10878570410699249

Prahalad, C.K. & Ramaswamy, V. 2004b. Co-creation experiences: The next Practise in Value Creation. In Journal of Interactive marketing, Vol 3, Number 3, 5 – 14.
http://deepblue.lib.umich.edu/bitstream/handle/2027.42/35225/20015_ftp.pdf

Reason, B., Lövlie, L. & Brand Flu, M. 2016. A Practical Guide to Optimizing the Customer Experience. Service Design for Business. Wiley.

Sheppard, B., Sarrazin, H., Kouyoumjian, G. & Dore, F. 2018. The Business Value of Design. Mc Kinsey Quarterly.
https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design#

Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. Basics - Tools - Cases. John Wiley & Sons Inc.

Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O´Reilly Media.

Sundberg, H.K. 2017. Business design. An introduction to Customer-centric Business Development. Gofore Oy. https://gofore.com/wp-content/uploads/business_design_web.pdf

Turetken, O. & Grefen, P. 2017. Designing Service-Dominant Business Models.
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1140&context=ecis2017_rp

Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
https://www.thenewdivision.world/globalgoals

2030 Agenda for Sustainable Development
https://kestavakehitys.fi/en/agenda2030

Learning methods

- The course will be carried out as a development project or as case study.
- The objective is to concentrate on business perspective and apply design thinking and service design approach in a development project considering sustainability.
- The development target can be approached from different perspectives, e.g. from an economic, market, internal processes or work culture and competence development points of view.
- Group projects are also possible.

Learning methods:
- assignments
- contact and distance learning
- lectures
- exercises in groups
- development project
- presentations
- peer feedback
- active participation and interaction in group work

Objects, timing and methods of assessment

Assignments:

1) A project plan.

2) A summary of two articles about business design.

3) A process portfolio/report, which consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process and the results.

4) Active participation and interaction in group work.

5) All the required tasks returned in time.

Assessment criteria for the process portfolio/report:
- Depth of theoretical and analytical approach
- Applying of research and service design methods for business design
- Development of a business/service concept
- Informativeness and visualisation of the process portfolio/report

Teaching language

English

Timing

01.01.2025 - 31.07.2025

Enrollment date range

15.06.2024 - 31.12.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
Seats

0 - 40

Teachers and responsibilities

Eva Holmberg

Additional information

The course is implemented in co–operation between Novia UAS and Turku UAS. The responsible teachers are Päivi Katajamäki (TUAS) and Elina Vartama (Novia UAS). The teachers share the responsibility equally during the course

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Alternative methods of attainment for implementation

According to the principles of credit transfer.

Practical training and working life co-operation

Peer learning and collaboration with other students are essential to the learning process. The international and interdisciplinary student group enable interaction and knowledge sharing.

Exam dates and retake possibilities

Submission of the process portfolio by 31.5.2023.

Overdue assignments shall be returned by 31.7.2023 or 15.8.2023 at the latest.

Student's schedule and workload

Work load approximately:
- contact sessions: ca 16 h
- distance studies: ca 120 h

Dimensioning of the student work:
Project plan 8 h
Summary of articles 8 h
Business design project or case study 80 h
Presentations and process portfolio/report 20 h
Peer feedback 4 h

Content scheduling

The course will be described in detail on Itslearning platform.

Assessment criteria

Fail 0
Quantity: the work is not completed and or,
Quality: the minimum content requirements are not met

Assessment criteria – satisfactory (1-2)

På engelska
Sufficient 1
Theory and methodology are poorly understood and implemented in the project.
Research, business/service design implementation, communication and documentation are hardly acceptable.
Active participation.

Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in the project.
Research, business/service design implementation, communication and documentation are acceptable.
Active participation.

Assessment criteria – good (3-4)

Good 3
Understanding of theory and applicability of methods in the project, but work could be stronger.
Research, business/service design implementation, communication and documentation are good.
Active participation.

Very Good 4
General understanding of theory and methods, very good implementation in the project.
Reliable research, innovative business/service design implementation and communication and documentation on good level.
Very active participation.

Assessment criteria – excellent (5)

Excellent 5
Mastery of theory and methods, proficiency of implementation of them in the project.
Outstanding research, innovative business/service design implementation and excellent communication and documentation.
Very active participation.
Carbon Neutral Hackathon VAL24023-3001 05.11.2024-06.11.2024 3 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

Hackathon allows participants to learn carbon neutral product or service design skills quickly from other professionals. During the timed event, participants may experience new ideas, solutions, services, products, techniques, tools, and leadership skills.

Participants interact with sponsors, recruiters, and other experts, expanding their professional network.

Content of the study unit

Carbon Neutral Hackathon is an intensive event that brings together experts to collaboratively solve a problem concerning carbon neutral business within a limited timeframe.

This hackathon is an event set up by Novia UAS that aims to obtain a high-quality solution through collaboration between experts. The format is competitive. Novia wants participants to design carbon neutral solutions for a commissioner. It hosts a hackathon, inviting startups or teams of developers to participate. Each team provides a solution, and a jury selects the best product or service, awarding a prize.

The success of hackathons stems from the creative freedom they offer. Unlike typical development constraints, tech experts are free to explore innovative solutions without rigid methodologies or company rules. While there is a time limit, organizers usually don’t impose a strict framework. This environment fosters productivity, problem-solving, and idea-sharing. Participants also get the chance to learn, network, and enjoy a welcoming atmosphere1.

Skill Expansion:
Innovation: Hackathons encourage out-of-the-box thinking and innovative solutions.
Career Opportunities: Winning teams often land contracts or job offers from participating organizations3.
So, whether you’re a seasoned developer or just starting out, hackathons provide a fantastic opportunity to collaborate, learn, and create something remarkable.

Person(s) in charge

Reija Anckar

Mode of delivery

Face-to-face

Learning material

Material regarding carbon natural travelling and tourism. Online lecture in October about the project and reports and internet links to current sources are provided in connection with the course introduction lecture. In addition, the students are expected to search for sources connected to the specific challenge they are working on.

Learning methods

Hackathon is an intensive event that brings together experts to collaboratively solve a problem concerning carbon neutral business within a limited timeframe.

This hackathon is an event set up by Novia UAS that aims to obtain a high-quality sustainable solution through collaboration between experts. The format is competitive.

Novia wants participants to design carbon neutral solutions for a commissioner. It hosts a hackathon, inviting startups or teams of developers to participate. Each team provides a solution, and a jury selects the best product or service, awarding a prize.

The success of hackathons stems from the creative freedom they offer. Unlike typical development constraints, tech experts are free to explore innovative solutions without rigid methodologies or company rules. While there is a time limit, organizers usually don’t impose a strict framework. This environment fosters productivity, problem-solving, and idea-sharing. Participants also get the chance to learn, network, and enjoy a welcoming atmosphere1.

Innovation: Hackathons encourage out-of-the-box thinking and innovative solutions.
Career Opportunities: Winning teams often land contracts or job offers from participating organizations3.

So, whether you’re a seasoned developer or just starting out, hackathons provide a fantastic opportunity to collaborate, learn, and create something remarkable.

Objects, timing and methods of assessment

Passed/failed.

Teaching language

English

Timing

05.11.2024 - 06.11.2024

Enrollment date range

02.07.2024 - 31.10.2024
- 3 credits
Group(s)
- SD24P-Å
- FEK24D-Å
- SD24H-Å
- SD23HF-Å
- FEK23D-Å
- SD23HP-Å
Teachers and responsibilities

Reija Anckar, Fredrik Strandberg, Edvard Lindfors, Laura Johansson

Additional information

After completing this course and hackathon, the student
- is familiar with the latest trends when it comes to sustainability in business
- knows where companies can find help assistance with sustainability challenges in Finland, but also internationally
- knows where to find sufficient and accurate information about the subject
- knows how to identify controversies and problems within the subject (e.g. green washing)
- can identify sustainable business opportunities and can give suggestions how to make these opportunities profitable for the company

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Practical training and working life co-operation

The hackathon is carried out in cooperation with companies and/or municipalities within the CNE2.0 project.

Exam dates and retake possibilities

To be announced.

Internationa connections

The hackathon is carried out in an international atmosphere, with participants from different faculties and with different backgrounds. Therefore the language of the hackathon will be mainly English.

Student's schedule and workload

Pre-assignment
Hackathon in Hanko Nov. 5 - 6, 2024
Report

Assessment criteria

If the student does not participate or deliver, then the course is failed.
Finance and Financing SD22LF02-3004 01.01.2025-31.07.2025 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

- analyse and use financial information for decision making and leadership

- understand the key-elements of the financial markets including various forms of financing alternatives

Prerequisites

No prerequisites.

Content of the study unit

- company’s financial performance and value

- relationship between risk and return

- strategic understanding of key financial decisions

- analyzing various financing alternatives

- financial consequences of strategic decisions

Mode of delivery

Face-to-face

Learning material

Brealey & Myers. Principles of Corporate Finance. There have during the years been published many editions. Among others in Åbo Akademi library there is a number of books. Also available in other libraries. This is the main course literature. The materials can also be found, at least to some extent I believe, in YouTube and other places in the net. This is ”a classic book” and the course main literature. However so that same things are to be found in other sources as well, but probably less compressed.

Horngren et al. Financial & managerial accounting. There are now currently books in the Novia Library but, eg see Åbo Akademi Library. There is (at least in 2021) also in YouTube all PPTs from Horngren. Check other libraries. Also a book in wide spread use.

Tennent, John. Guide to Financial Management. Should be Available electronically through Åbo Akademi Library.

There are out there lots of other good sources also.

Learning methods

After completing the course, the student is able to:
- analyse and use financial information for decision making and leadership
- understand the key-elements of the financial markets including various forms of financing alternatives

Teaching methods for achieving this are:
Introductions, Themes, Discussions in teams, Assignments gone through during the sessions, Home work, Literature studies, and finally the Home exams; two assignments - one individual and one team assignment.

Teaching language

English

Timing

01.01.2025 - 31.07.2025

Enrollment date range

15.06.2024 - 31.12.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
Seats

0 - 40

Teachers and responsibilities

Thomas Finne

Additional information

The Exams:
Will be communicated and potentially updated when the Assignments are handed out:
• Part 1: Individual Assignment. Preliminary 50% of the course and full score. Key-Learning Note (KLN) , that is a reflection paper. Deadline: To be communicated. Weights between individual and group assignment to be discussed and confirmed.

• Part 2: Group Assignment 50% preliminary. Case in Finance to be handed out later on. This is a Group-work of minimum three students to be presented orally and discussed. Separate Instructions to be handed out during lectures. Deadline: To be communicated.

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Exam dates and retake possibilities

To be announced and discussed at the course kick-off.

Internationa connections

The course is carried out in an international atmosphere. Students having different work and education backgrounds which provide extra good interchange of best practises and work experience. There should be good possibilities for networking.

Student's schedule and workload

5 ECTS = 5 x 27= 135 working hours divided in about 15 contact hours, 50 hours literature studies and 70 hours working with mainly the two assignments.

Assessment criteria

A Report / Reports not handed in at all, or are at an unacceptable level of quality (including potentially missed DLs) of the reports and/or presentations. None or close to none activity during classes.

Assessment criteria – satisfactory (1-2)

Group report handed in and presented, and the KLN handed in. Both at an approvable level of quality. Student's activity at an accetable level.

Assessment criteria – good (3-4)

Good work input overall: Group report handed in and presented. KLN handed in. Both of high quality. Good activity in the class, eg at the discussions and presentations.

Assessment criteria – excellent (5)

Exceptional quality overall: The written Reports, presentations, student's activity.
Graphic Design VAL23002-3002 01.01.2025-31.07.2025 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

- Plan, design and make service design process graphics.
- Learn to choose and use the right applications.
- Export files to be used in presentations and workshop materials.
- Improve student's presentation ideas and visual design skills

Prerequisites

The course is aimed for Master level students.

Content of the study unit

During the course you will get acquainted professionally with the most important graphic design software and professional practices.

1. Adobe Illustrator
2. Adobe Photoshop
3. Powerpoint

In a workshop environment together with personal learning exercises, you’ll learn to plan, design and make service design process graphics.

For example, Mood boards, Mind maps, Service blueprints. A presentation will be made during the course

Assessment criteria

Assessment criteria – satisfactory (1-2)

The student has completed all the learning tasks but has achieved little and superficial learning goals.

Assessment criteria – good (3-4)

The student has completed all the learning tasks and achieved the learning objectives well. The student has acquired and utilized current and relevant information in his / her assignments. The student has worked actively during the course.

Assessment criteria – excellent (5)

The student has completed all learning tasks, achieved learning objectives and demonstrated extensive knowledge of communication topics. The student has utilized current and relevant information in a versatile and creative way. The student is committed to work and has contributed to the achievement of goals

Person(s) in charge

Reija Anckar

Mode of delivery

Face-to-face

Learning methods

During the course you will get acquainted professionally with the most important graphic design software and professional practices.

1. Adobe Illustrator
2. Adobe Photoshop
3. Powerpoint

In a workshop environment together with personal learning exercises, you’ll learn to plan, design and make service design process graphics.

For example, Mood boards, Mind maps, Service blueprints. A presentation will be made during the course

Teaching language

English

Timing

01.01.2025 - 31.07.2025

Enrollment date range

02.12.2024 - 31.12.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Teachers and responsibilities

Reija Anckar

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5
Leadership and Change Management SD22LF01-3004 01.01.2025-31.07.2025 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

- understand the different aims of leadership in relation to the individual, the team and the organisation
- understand and use process models and tools to lead in global, complex and changing environments
- lead organisations towards exceptional customer experience delivery
- analyse and develop his/her own leadership abilities to fit various situations

Prerequisites

No prerequisites.

Content of the study unit

Leader's role for success
The future of leadership
Leading change
Analyzing and building own leadership profile

Mode of delivery

Face-to-face

Learning material

BOOKS

• Cameron, E., & Green, M. (2019). Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. (PDF in Itslearning)
• Fullan, Michael. Leading in a Culture of Change, John Wiley & Sons, Incorporated, 2020. ProQuest Ebook Central, https://ebookcentral-proquest-com.ezproxy.novia.fi/lib/novia-ebooks/detail.action?docID=5990215.
• Allison, Scott T., and George R. Goethals. The Heroic Leadership Imperative : How Leaders Inspire and Mobilize Change, Emerald Publishing Limited, 2020. ProQuest Ebook Central, https://ebookcentral-proquest-com.ezproxy.novia.fi/lib/novia-ebooks/detail.action?docID=6252598.

ARTICLES

• Iordanoglou, D. (2018). Future trends in leadership development practices and the crucial leadership skills. Journal of Leadership, Accountability and Ethics, 15(2). (PDF in Itslearning)
• Mansaray, H. E. (2019). The Role of Leadership Style in Organisational Change Management: A Literature Review. Journal of Human Resource Management, 7(1), 18-31. (PDF in Itslearning)
• El Gazzar, N., & Collings, D. G. (2016). International leadership development. International Human Resource Management: National Systems and Multinational Companies, 190. Chapter 9. (PDF in itslearning)
• Alqatawenah, A. S. (2018). Transformational leadership style and its relationship with change management. Verslas: Teorija Ir Praktika/Business: Theory and Practice, 19, 17-24. URL: https://www.econstor.eu/bitstream/10419/247923/1/1667895761.pdf
• Oberer, B., & Erkollar, A. (2018). Leadership 4.0: Digital leaders in the age of industry 4.0. International journal of organizational leadership. URL: https://ijol.cikd.ca/article_60332_a88c6cbb2e0af05dcbe51cf06845b231.pdf
• Johansson, A. C. (2019). Managing a systemic change on an operational level in a public organization: A case study of the Swedish Armed Forces (Master's thesis). [Online] https://trepo.tuni.fi/handle/10024/116114

Objects, timing and methods of assessment

ASSIGNMENTS AND EVALUATION CRITERIA

1. Individual assignment plan (pass/fail)

2. Action plan for future leadership (40%)

3. Leadership Experience

A1. Leadership Experience (R&D) (60 % of the grade)

*Your job is to describe a process or project from the management and leadership perspective at your hobby or workplace. After describing the process, the leadership and the leader’s performance and its pros and cons. Also, suggest improvements.
*Reflect on your work towards the leadership styles and leader characteristics and the desired leadership qualities among “followers”.
*Write a report following thesis guidelines with proper referencing and chapters etc., min 6 pages (title page, table of contents and references are not included; abstract can be left out).

You as a leader
A3. Self-evaluation and Personal Action Plan (40 % of grade)

*Choose at least two theories/perspectives presented in the course materials and introduced during the personal skills development activity lectures. Discuss the theories/perspectives and motivate your choice.
*After this, reflect on the chosen theories/perspectives towards the things you’ve learn t during the course about yourself, leadership and effective change management.
*Based on this analysis, create an action plan for you to maximise development of your leadership potential. The action plan should start with a table with bullet points for each period of 1, 5, 10, & 20 years. It will include your mission statement, specific goals and areas of development, action steps and a description (research) of the leadership skills involved.
*Write an APA paper with a title, abstract, and reference page and use proper referencing in the text.

Teaching language

English

Timing

01.01.2025 - 31.07.2025

Enrollment date range

15.06.2024 - 31.12.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
Seats

0 - 40

Teachers and responsibilities

Eva Holmberg

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5
Management Accounting VAL230020-3003 01.08.2024-31.12.2024 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

-understand the basics in cost accounting methods and processes for different types of organizations.
-use management accounting reporting for decision making in an organization
-take responsibility for one's own actions and work according to jointly agreed principles and measure

Prerequisites

The course is aimed for Master level students.

Content of the study unit

- Principles, processes and tools of management accounting.
- The organisation and management accounting.
- Direct and indirect costs, fixed and variable costs, overheads, CVP cost variance analysis, Activity-based accounting (ABC).
- Cases

Mode of delivery

Face-to-face

Learning material

To be communicated at course kick-off.

Learning methods

Introductions
Themes
Discussions in teams
Assignments gone through during the sessions
Home work
Literature studies

Objects, timing and methods of assessment

Will be communicated when the assignments are handed out.

Teaching language

English

Timing

01.08.2024 - 31.12.2024

Enrollment date range

02.07.2024 - 31.07.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
Teachers and responsibilities

Suzana Canteiro Vasconcelos Tavares Heikkilä

Additional information

The course is aimed for students of Master's degree programme in Service Design, and other MBA students.

Teacher Suzana Vasconcelos Tavares.

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Student's schedule and workload

5 ECTS = 5 x 27= 135 working hours divided in about 15 contact hours, 50 hours literature studies and estimated 70 hours working with mainly the two assignments.
Management Accounting VAL230020-3004 31.10.2024-31.12.2024 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

-understand the basics in cost accounting methods and processes for different types of organizations.
-use management accounting reporting for decision making in an organization
-take responsibility for one's own actions and work according to jointly agreed principles and measure

Prerequisites

The course is aimed for Master level students.

Content of the study unit

- Principles, processes and tools of management accounting.
- The organisation and management accounting.
- Direct and indirect costs, fixed and variable costs, overheads, CVP cost variance analysis, Activity-based accounting (ABC).
- Cases

Person(s) in charge

Reija Anckar

Mode of delivery

Face-to-face

Learning material

To be communicated at course kick-off.

Learning methods

Introductions
Themes
Discussions in teams
Assignments gone through during the sessions
Home work
Literature studies

- Principles, processes and tools of management accounting.
- The organisation and management accounting.
- Direct and indirect costs, fixed and variable costs, overheads, CVP cost variance analysis, Activity-based accounting (ABC).
- Cases

After completing the course, the student is able to:

-understand the basics in cost accounting methods and processes for different types of organizations.
-use management accounting reporting for decision making in an organization
-take responsibility for one's own actions and work according to jointly agreed principles and measure

Objects, timing and methods of assessment

Will be communicated when the assignments are handed out.

Teaching language

English

Timing

31.10.2024 - 31.12.2024

Enrollment date range

02.07.2024 - 30.11.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Seats

0 - 40

Teachers and responsibilities

Suzana Canteiro Vasconcelos Tavares Heikkilä

Additional information

The course is aimed for students of Master's degree programme in Service Design, and other MBA students.

Teacher Suzana Vasconcelos Tavares.

10.10. – TUAS building EduCity in Kupittaa

8.30 - 12 room Edu 2028
13–14 Edu room 3036
14–16 Edu room 2025–2026

31.10. - Novia building Gripen in Hämeenkatu room GR-235

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Student's schedule and workload

5 ECTS = 5 x 27= 135 working hours divided in about 15 contact hours, 50 hours literature studies and estimated 70 hours working with mainly the two assignments.
Master's thesis Part 1 SD22MT01-3003 01.08.2024-31.07.2025 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

The Master’s thesis is a demanding development project or research work combining theory, praxis and creation of new knowledge. The thesis subject and aim are based on requirements and needs of working life.

By completing the thesis, the student demonstrates mastery of the following objectives:
- combine theoretical framework and pragmatic work with the contextual needs in a meaningful development project
- network and communicate professionally with relevant organisations and communities
- evaluate critically sources and methods, select the suitable ones and use them systematically and ethically
- possess the knowledge and skills needed to promote sustainable development
- document, report and give presentations of the project and the final results

Prerequisites

No prerequisites.

Content of the study unit

The Master’s thesis process consists of three stages.

The aim of the first stage of the Master's thesis is to continue working on the draft presented earlier on the course Research and Development Methods.

At the first stage of the thesis objective is discussed with the supervisor, and the research project is identified and defined. The thesis project is presented at the starting seminar. After this first seminar the student updates the research plan and it will be evaluated as approved or failed.

Mode of delivery

Face-to-face

Teaching language

English

Timing

01.08.2024 - 31.07.2025

Enrollment date range

15.06.2024 - 31.05.2025
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Teachers and responsibilities

Reija Anckar, Eva Holmberg, Maria Engberg

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5
Master's thesis Part 2 SD22MT02-3002 01.08.2024-31.07.2025 10 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

The Master’s thesis is a demanding development project or research work combining theory, praxis and creation of new knowledge. The thesis subject and aim are based on requirements and needs of working life.

By completing the thesis, the student demonstrates mastery of the following objectives:
- combine theoretical framework and pragmatic work with the contextual needs in a meaningful development project
- network and communicate professionally with relevant organisations and communities
- evaluate critically sources and methods, select the suitable ones and use them systematically and ethically
- possess the knowledge and skills needed to promote sustainable development
- document, report and give presentations of the project and the final results

Prerequisites

Master's thesis, part 1

Content of the study unit

The Master’s thesis process consists of three stages.

At the second phase the work continues by deepening and widening the theoretical framework based on earlier research and other literature. The goal is to combine the theory with practice. This research phase is presented on the second seminar and discussed with the seminar participants and the supervisors. After the second seminar the student updates the thesis draft.

Person(s) in charge

Reija Anckar

Mode of delivery

Face-to-face

Learning material

The sources and contents of theses.

Learning methods

Theses are presented by the authors. Opponents comment and ask. Dicussion.

Teaching language

English

Timing

01.08.2024 - 31.07.2025

Enrollment date range

15.06.2024 - 31.08.2025
- 10 credits
Group(s)
- SD24P-Å
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Teachers and responsibilities

Cindy Forsblom, Reija Anckar, Eva Holmberg

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Alternative methods of attainment for implementation

To be agreed with the supervisors.

Practical training and working life co-operation

Commissioned theses.
Master's thesis Part 3 SD22MT03-3003 01.08.2024-31.07.2025 15 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

The Master’s thesis is a demanding development project or research work combining theory, praxis and creation of new knowledge. The thesis subject and aim are based on requirements and needs of working life.

By completing the thesis, the student demonstrates mastery of the following objectives:
- combine theoretical framework and pragmatic work with the contextual needs in a meaningful development project
- network and communicate professionally with relevant organisations and communities
- evaluate critically sources and methods, select the suitable ones and use them systematically and ethically
- possess the knowledge and skills needed to promote sustainable development
- document, report and give presentations of the project and the final results

Prerequisites

Master's thesis, part 1 and 2

Content of the study unit

The Master’s thesis process consists of three stages.

The aim of the third phase is to finalize the thesis. The focus is on completing the research and development work, analysing and presenting the results and the final concepts. The thesis is presented and discussed with the seminar participants and the supervisors.

Finally, the thesis is published and evaluated by the supervisors.

Mode of delivery

Face-to-face

Teaching language

English

Timing

01.08.2024 - 31.07.2025

Enrollment date range

15.06.2024 - 31.07.2024
- 15 credits
Group(s)
- SD24P-Å
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Teachers and responsibilities

Reija Anckar, Maria Engberg, Eva Holmberg

Additional information

information about the thesis guidelines, process and assessment will be published on itslearning platform.

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

Approved/Rejected
Service Design Methods and Tools SD22SD02-3008 31.10.2024-31.12.2024 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

- put in practise established, research-based service design methods, especially in order to gain, analyse and utilise customer/user insights
- use different tools to visualise different stages of the service design process
- work proactively and creatively and start, manage, validate and analyse a service design project
- design and offer alternative solutions to service design challenges

Prerequisites

Competency objectives for Service Design Thinking -course or corresponding competences obtained.

Content of the study unit

Service design process:
- starting points, definition
- identification of customer's problems and needs
- strategic planning
- engagement, co-design
- design (idea generation, concept design, prototyping)
- service production
- piloting and launching
- evaluation

Service design methods e.g:
- probes, observation, service safari, interviews, benchmarking, trend analysis, visualisation, prototyping, validation

Service design tools e.g:
- mind map, story board, personas, customer journey map, scenarios, service concept, service blueprint, business model canvas

Service design project - adapting theory to a real working life project with a commissioner

Person(s) in charge

Reija Anckar

Mode of delivery

Face-to-face

Learning material

Literature
Clark. T., Pigneur, Y.& Osterwalder, A. 2010. Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Clark, T., Pigneur, Y. & Osterwalder, A. 2012. Business model you: a one-page method for reinventing your career. John Wiley & Sons.

Curedale, R. 2013. Service Design. 250 essential methods. Design Community College.

Curedale, R. 2016. Experience Maps. Comprehensive step-by-step guide. Design Community College Inc.

GK Van Patter. 2020. Rethinking Design Thinking. Making Sense of the Future that has already Arrived. Humantific Publishing.

Kimbell, L. 2014. The Service Innovation Handbook. Action-oriented creative thinking toolkit for service organizations. Templates – cases – capabilities. BIS Publishers.

Martin, B. & Hanington, B. 2012. Universal Methods of Design. Rockport Publishers.

Osterwalder, A. 2014. Value proposition design: how to create products and services customers want. John Wiley & Sons.

Polaine, A., Løvlie, L. & Reason, B. 2013. Service design: from insight to implementation. Brooklyn, NY: Rosenfeld Media.

Stickdorn, M., Schneider, J. 2011. This is Service Design Thinking. John Wiley & Sons.

Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O'Reilly. An excerpt of the book available: https://www.thisisservicedesigndoing.com/

Tuulaniemi, J. 2013. Palvelumuotoilu. Talentum.

Additional links to resources and tools will be published on the learning platform.

Learning methods

Lectures and group work.
Service design group project for a commissioner.
Presentations.
Self and peer feedback.

Objects, timing and methods of assessment

Objects and methods of assessment:

A process portfolio, which describes the progress of the whole process from the brief to the end with different research and service design development stages. It consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process.

Assessment criteria:

- Development process of the ideas to a service concept
- Applying of different service design methods to gain versatile knowledge for the project
- Informativeness and visualisation of the process portfolio and the appendices
- Active participation and interaction in the group work.
- All the required assignments returned in time.

Teachers´ assessment, self and peer assessment, scale 0-5

Teaching language

English

Timing

31.10.2024 - 31.12.2024

Enrollment date range

15.06.2024 - 30.10.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
Seats

0 - 40

Teachers and responsibilities

Reija Anckar

Additional information

There may be changes to the realization plan before the start of the course.

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Alternative methods of attainment for implementation

According to the principles for credit transfer.

Practical training and working life co-operation

During the course a service design project for a commissioner will be completed as a group work.

Exam dates and retake possibilities

Final assignment (Process portfolio) by 31.12.2023.

Overdue assignments shall be returned by 31.1.2024 or 31.3.2024

Student's schedule and workload

Work load approximately 135 h:
- Contact sessions ca 24 h
- Distance studies ca 111 h

Group work:
- Working on briefs 4 h
- Project plan 8 h
- Research and service design project 70 h
- Process portfolio 20 h
- Peer feedback 5 h
- Presentations 4 h

Assessment criteria

- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met

Assessment criteria – satisfactory (1-2)

Sufficient 1

Theory and methodology are poorly understood and implemented in real life project.
Research, service design, communication and documentation are hardly acceptable.
Active participation.

Satisfactory 2

Appear to grasp theory and have made a start in showing its applicability in real life project.
Research, service design, communication and documentation are acceptable.
Active participation.

Assessment criteria – good (3-4)

Good 3

Understanding of theory and applicability of methods in real life project, but work could be stronger.
Research, service design, communication and documentation are good.
Active participation.

Very Good 4

General understanding of theory and methods, very good implementation in real life project.
Reliable research, innovative service design and communication and documentation on good level.
Very active participation

Assessment criteria – excellent (5)

Excellent 5

Mastery of theory and methods, proficiency of implementation of them in real-life project.
Outstanding research, innovative service design and excellent communication and documentation.
Very active participation
Service Design and Future Challenges SD22SD05-3003 02.09.2024-31.12.2024 5 credits (SD24H-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

- retrieve, analyse and interpret information based on future research methods and anticipatory design methods for service development

- utilise gained new knowledge and design services for future societal and business needs

- manage a future-oriented service design process

- enhance sustainable development, by taking into consideration multi-stakeholder partnerships that share knowledge, expertise, technology, and other resources for future needs of society

Prerequisites

Competense objectives for Service Design Thinking course (5 ects) and Service Design Methods and Tools course ( 5ects) or corresponding competences obtained.

Content of the study unit

- Gathering, analysing and processing information based on future research methods for future service development
- Anticipatory service design methods
- Scenarios thinking
- Service scenario planning and visualization
- Service design project - adapting theory to a future working life project with a commissioner

Mode of delivery

Face-to-face

Learning material

To be announced on ITslearning in autumn 2024

Learning methods

Lectures, teamwork, discussions, coaching, development projects

Objects, timing and methods of assessment

Assessment
20 % Research plan
Grade 1
The students demonstrate a basing understanding of the research topic. The research and development ideas are simple and clear. There is a simple structure in the plan. Somewhat original thinking is shown.
Grade 3
The students show a good understanding of the research topic. Ideas are presented clearly with some detail. A logical structure with clear sections is followed. Original thinking and creativity is demonstrated.
Grade 5
The students demonstrate a thorough understanding of the research and development topic. Ideas are presented clearly with depth and detail. The format is well-structured and has clear sections and sub-sections. The students show high levels of original thinking and creativity.

80 % Report
Grade 1
The students include basic information that is relevant to the topic. Simple, imaginative scenarios are presented. Drawings and simple visuals support the report. The topic is described in an interesting way.
Grade 3
The students provide detailed and relevant information. They develop realistic and imaginative scenarios. Visuals and text are used effectively to support the report. The students show enthusiasm and interest in the topic.
Grade 5
The students provide comprehensive and relevant information in the report. They develop complex and realistic scenarios. A variety of visuals and text support the report. The students demonstrate a deep engagement with the topic.

Teaching language

English

Timing

02.09.2024 - 31.12.2024

Enrollment date range

15.06.2024 - 30.11.2024
- 5 credits
Group(s)
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Seats

0 - 40

Teachers and responsibilities

Reija Anckar, Eva Holmberg

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Alternative methods of attainment for implementation

To be agreed with the course teachers.

Practical training and working life co-operation

Commissioned projects.
Strategic Service Design Approach SD22SD06-3003 13.09.2024-31.12.2024 5 credits (SD24H-Å, ...) +-
Competence objectives of the study unit

After completing the course, the student is able to:

- analyse changing situations and utilise design thinking for the challenges of society

- implement service design as a strategic tool for sustainable change processes in businesses and society

- work in an initiative and proactive way for the change

-involve organisations to adopt sustainable practices

Prerequisites

Competence objectives for Service Design Thinking course (5 ects) and Service Design Methods and Tools course (5 ects) and Service Design and Future Challenges course ( ects) or corresponding competences obtained.

Content of the study unit

- Adapting design thinking in complex development needs of the changing society in a sustainable way
- Policies for sustainable development
- Life-centered design
- Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
- Service design project - adapting theory to a real working life project with a commissioner

Person(s) in charge

Reija Anckar

Mode of delivery

Face-to-face

Learning material

Buehring, J. & Bishop, P.C. 2020. Foresight and Design: New Support for Strategic DecisionMaking. She Ji: The Journal of Design, Economics and Innovation. Volume 6, Issue 3, Autumn2020, pp 408 – 432. https://www.sciencedirect.com/science/article/pii/S2405872620300423

Kehusmaa, K. 2010. Strategiatyö – Organisaation voimanlähde. https://kauppakamaritieto-fi.ezproxy.turkuamk.fi/ammattikirjasto/teos/strategiatyo2010#kohta:Strategiaty((f6)((20)((2013)((20)organisaation((20)voimanl((e4)hde

Kerestegian, S. 2019. Life-centred Design.
https://creativeregion.org/wp-content/uploads/2019/07/Stiven-Kerestegian-on-Life-Centred-Design.pdf

Lucidchart. 2021. Top Frameworks for Strategic Planning.https://www.lucidchart.com/blog/strategic-planning-frameworks

Mager, B. 2020. The Future of Service Design.https://www.academia.edu/44459133/The_Future_of_Service_Design

Owens, J. 2019. 10 Principles of Life-centered Design. How we May Begin to Design for a Futureof Inclusivity.
https://medium.com/the-sentient-files/10-principles-of-life-centered-design-3c5f543414f3

Salmela, K. 2020. Strateginen palvelumuotoilu - kohti vaikuttavampaa palvelukehitystä. LaureaUAS. Master’s thesis.
https://www.theseus.fi/bitstream/handle/10024/353899/Salmela_Kim.pdf?sequence=2

Stroh, P. J. 2014. Business strategy: Plan, execute, win!https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=1651191

Suri, J.F. 2019. The Future is Life-centered. Podcast. https://www.mixed-methods.org/episodes/2019/7/24/the-future-is-symbiotic-jane-fulton-suri-ideo

Trischler, J., & Charles, M. 2019. The application of a service ecosystems lens to public policyanalysis and design: exploring the frontiers. Journal of Public Policy & Marketing. Vol. 38(1), 19-35. https://journals.sagepub.com/doi/full/10.1177/0743915618818566

Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
https://www.thenewdivision.world/globalgoals

Wataya, H. 2020. Designing for Change through Life Centered Approach.
https://www.linkedin.com/pulse/designing-change-through-life-centered-approach-helena-wataya?articleId=6666080714812866560

2030 Agenda for Sustainable Development
https://kestavakehitys.fi/en/agenda2030

Additional links to tools will be published on the learning platform.

Learning methods

Lectures and group work.
Strategic service design project work for a commissioner as a group work
Presentations.
Peer feedback.

Objects, timing and methods of assessment

All the assignments returned in time.
Active participation and interaction in the group work
Report of the process and results including service concepts and strategy, and a video presentation for the commissioner.

Assessment criteria of project work:
Analytical approach
Usage of appropriate methods and tools for development
Contents of service concepts and strategy
Informativeness of documentation

Lecturers’, self and peer evaluation

Scale 1 – 5

Teaching language

English

Timing

13.09.2024 - 31.12.2024

Enrollment date range

15.06.2024 - 12.09.2024
- 5 credits
Group(s)
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Teachers and responsibilities

Reija Anckar, Eva Holmberg

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Alternative methods of attainment for implementation

According to the principles for credit transfer.

Practical training and working life co-operation

The course and the project are a continuation of the previous course Service Design and Future Challenges, possibly with the same commissioner.

The purpose of the study project is to develop strategies and services for the commissioner.

You will work in groups of 3 – 4 persons. Your goal during the course is to create a strategy (vision, mission, values and culture) with service concepts, and finally design a road map for cooperation and engagement of stakeholders concerning the strategy.

Exam dates and retake possibilities

The deadline for the final assignment (process portfolio and video/oral presentation) will be published later.
Deadline for overdue assignments will be published later.

Student's schedule and workload

Workload approximately 135 h:
- Contact sessions ca 16 h
- Distance studies ca 119 h

Pre-assignment 4 h
Research and service design project 80 h
Report, and video/oral presentation for the commissioner 35 h

Assessment criteria

- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met

Assessment criteria – satisfactory (1-2)

Sufficient 1
Theory and methodology are poorly understood and implemented in real life project.
Research, service design, communication and documentation are hardly acceptable.
Active participation.

Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in real life project.
Research, service design, communication and documentation are acceptable.
Active participation.

Assessment criteria – good (3-4)

Good 3
Understanding of theory and applicability of methods in real life project, but work could bestronger.
Research, service design, communication and documentation are good.
Active participation.

Very Good 4
General understanding of theory and methods, very good implementation in real life project.
Reliable research, innovative service design and communication and documentation on goodlevel.
Very active participation.

Assessment criteria – excellent (5)

Excellent 5
Mastery of theory and methods, proficiency of implementation of them in real-life project.
Outstanding research, innovative service design and excellent communication anddocumentation.
Very active participation.
UX Design VAL23032-3003 01.01.2025-31.07.2025 5 credits (SD24P-Å, ...) +-
Competence objectives of the study unit

Objective of the course to provide students with the digital skills needed in user experience design. The students will demonstrate competency by completing individual projects.

Prerequisites

No prerequisites.

Content of the study unit

In the course you will learn to use Figma.

Mode of delivery

Face-to-face

Learning material

Videomaterial at LinkedIn Learning and material on itslearning.

Learning methods

Instruction videos, individual work with projects and workshop where projects are presented.
All classes are online.

Objects, timing and methods of assessment

Projects are required to demonstrate competency in the digital tools used in experience design. Active participation in workshops.

Teaching language

English

Timing

01.01.2025 - 31.07.2025

Enrollment date range

02.12.2024 - 31.12.2024
- 5 credits
Group(s)
- SD24P-Å
- SD24H-Å
- SD23HF-Å
- SD23HP-Å
Seats

0 - 40

Teachers and responsibilities

Linda Jönn

Additional information

Language of the course: English
The course is aimed for students of Master's degree program in Service Design.

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

H-5

Exam dates and retake possibilities

Assessment is based on assignments and project.

Student's schedule and workload

Online-meetings and lessons: approx 25 h
Self studies and work with assignments: 110 h

Assessment criteria

Criteria for grade 1-2 are not met

Assessment criteria – satisfactory (1-2)

The student presents and returns a portfolio.
The student has a basic understanding of Figma and has done a part of the practical tasks.

Assessment criteria – good (3-4)

The student has a good portfolio and a good presentation of the portfolio.
The student has a good understanding of Figma and the practical task is well done.

Assessment criteria – excellent (5)

The student has an excellent portfolio and an excellent presentation of the portfolio.
The student has an in-depth understanding of Figma and the practical task has been done with excellence.
Work and Study VAL24005-3001 01.08.2024-31.07.2025 5 credits (SD22HF-Å, ...) +-
Competence objectives of the study unit

The content is designed in a student-oriented way. It can be for example: projects at work, developing your own business, international MOOCs or just about anything that takes you and your company forward. Before starting your studies, you should agree on the content with your Work & Study counselor, Reija Anckar or Eva Holmberg.

Prerequisites

No pre-requisites.

Content of the study unit

In general, Work & Study is a process where skills required by the degree are gained by working and connecting practical work with a theme-related knowledge base. In addition to paid work also volunteering or hobby activity can be used. You can elective studies through work-based learning, if your work tasks support your degree program’s learning goals.

Assessment criteria

Assessment criteria – satisfactory (1-2)

Sprints conducted in an agreed manner.

Further information

You should have a feasible idea on what to develop at work or in your own business.

Person(s) in charge

Reija Anckar

Mode of delivery

Face-to-face

Learning material

To be agreed between the student and the supervisor

Learning methods

In general, Work & Study is a process where skills required by the degree are gained by working and connecting practical work with a theme-related knowledge base. In addition to paid work also volunteering or hobby activity can be used. You can elective studies through work-based learning, if your work tasks support your degree program’s learning goals.

The content is designed in a student-oriented way. It can be for example: projects at work, developing your own business, international MOOCs or just about anything that takes you and your company forward. Before starting your studies, you should agree on the content with your Work & Study counselor, Reija Anckar or Eva Holmberg.

Individual assignments and demonstration of learning in forms of agreed sprint with the supervisor. If you have a team working on the same idea, some of the tasks can be done together. The recognition of prior learning can be a part of the studies.

Objects, timing and methods of assessment

Accepted sprints

Teaching language

English

Timing

01.08.2024 - 31.07.2025

Enrollment date range

15.06.2024 - 14.06.2025
- 5 credits
Group(s)
- SD22HF-Å
- SD22HP-Å
- SD23HF-Å
- SD23HP-Å
Teachers and responsibilities

Reija Anckar, Eva Holmberg

Additional information

You should have a feasible idea on what to develop at work or in your own business.
Always agreed in person between the student and the Work & Study counselor. The same assessment criteria as in corresponding learning tasks or courses.

Responsible unit

Faculty of Business

Degree Programme(s)

Degree Programme in Service Design

Assessment scale

Approved/Rejected

Alternative methods of attainment for implementation

Elective courses

Practical training and working life co-operation

To be done in working life

Exam dates and retake possibilities

ongoing assessment

Internationa connections

Can be conducted abroad, too.

Student's schedule and workload

Work and study, design springs with supervisors.

Content scheduling

Ongoing

Assessment criteria

Approved / Failed

Agreed projects and reflections done.

Academic year 2025 - 2026

There is no implementations attached to this degree programme.

Degree Programme in Service DesignMaster of Business Administration, 90 ECTS

Master of Business Administration

Academic year 2024 - 2025

Academic year 2025 - 2026

Degree Programme in Service Design
Master of Business Administration, 90 ECTS