•   Business Design SD22SD04-3006 01.01.2025-31.07.2025  5 credits  (SD24P-Å, ...) +-
    Competence objectives of the study unit
    After completing the course, the student is able to:

    - apply the principles and practices of service design thinking from a business perspective to co-create new values for an organisation and enhance new forms of competitive advantage
    - engage an organisation in development work
    - utilise and share expertise in teams and networks from different disciplines and cultures
    - consider efficiency of alternative service design concepts
    - participate in promoting of sustainable, development-oriented policies that support productive activities, entrepreneurship, creativity, and innovation
    - participate in developing of effective, accountable, and transparent organisations
    Prerequisites
    Competency objectives for Service Design Methods and Tools -course or corresponding competences obtained.
    Content of the study unit
    - Perspectives and business benefits of service design
    - Perspectives of sustainable development in business design
    - Leading business innovation and co-development
    - Lean Service Creation
    - Service design project - adapting theory to a real working life project with a commissioner
    Assessment criteria
    Failed (0)
    Fail 0
    Quantity: the work is not completed and or,
    Quality: the minimum content requirements are not met
    Name of lecturer(s)

    Eva Holmberg

    Learning material

    Edvardsson, B., Gustafsson, A., Kristensson, P., Magnusson, P. & Matthing, J. 2006. Involving Customers in New Service Development. Imperial College Press.

    Koivisto, M., Säynäjäkangas, J. & Forsberg, S. 2019. Palvelumuotoilun bisneskirja. Alma Talent.

    The Lean Service Creation Handbook. The Lean Way to Create. Loveable Services. Better Future. Successful Business. Future-Capable Organisation. 2019. Futurice.
    https://futurice.com/lean-service-creation/

    Lüftenegger, E., Grefen, P. & Weisleder, C. 2012. The Service Dominant Strategy Canvas: Towards Networked Business Models.
    https://www.researchgate.net/publication/278658410_The_Service_Dominant_Strategy_Canvas_Towards_Networked_Business_Models

    Moilanen, T., Ojasalo, K., Ritalahti, J. 2022. Methods for Development Work. BoD, Helsinki.

    Newbery, P. & Farnham, K. 2013. Experience Design. A Framework for Integrating Brand Experience and Value. Wiley & Sons.

    Prahalad, C.K. & Ramaswamy, V. 2004a. Co-creating unique value with customers. In Strategy and Leadership, Vol 32, Iss 3 pp. 4-9.
    http://www.emeraldinsight.com/doi/pdfplus/10.1108/10878570410699249

    Prahalad, C.K. & Ramaswamy, V. 2004b. Co-creation experiences: The next Practise in Value Creation. In Journal of Interactive marketing, Vol 3, Number 3, 5 – 14.
    http://deepblue.lib.umich.edu/bitstream/handle/2027.42/35225/20015_ftp.pdf

    Reason, B., Lövlie, L. & Brand Flu, M. 2016. A Practical Guide to Optimizing the Customer Experience. Service Design for Business. Wiley.

    Sheppard, B., Sarrazin, H., Kouyoumjian, G. & Dore, F. 2018. The Business Value of Design. Mc Kinsey Quarterly.
    https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design#

    Stickdorn, M. & Schneider, J. 2011. This is Service Design Thinking. Basics - Tools - Cases. John Wiley & Sons Inc.

    Stickdorn, M., Hormess, M., Lawrence, A. & Schneider, J. 2018. This is Service Design Doing. O´Reilly Media.

    Sundberg, H.K. 2017. Business design. An introduction to Customer-centric Business Development. Gofore Oy. https://gofore.com/wp-content/uploads/business_design_web.pdf

    Turetken, O. & Grefen, P. 2017. Designing Service-Dominant Business Models.
    https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1140&context=ecis2017_rp

    Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
    https://www.thenewdivision.world/globalgoals

    2030 Agenda for Sustainable Development
    https://kestavakehitys.fi/en/agenda2030

    Learning methods

    - The course will be carried out as a development project or as case study.
    - The objective is to concentrate on business perspective and apply design thinking and service design approach in a development project considering sustainability.
    - The development target can be approached from different perspectives, e.g. from an economic, market, internal processes or work culture and competence development points of view.
    - Group projects are also possible.

    Learning methods:
    - assignments
    - contact and distance learning
    - lectures
    - exercises in groups
    - development project
    - presentations
    - peer feedback
    - active participation and interaction in group work

    Objects, timing and methods of assessment

    Assignments:

    1) A project plan.

    2) A summary of two articles about business design.

    3) A process portfolio/report, which consists of text and visualized perception material and other documents necessary for the reader to be able to understand the process and the results.

    4) Active participation and interaction in group work.

    5) All the required tasks returned in time.

    Assessment criteria for the process portfolio/report:
    - Depth of theoretical and analytical approach
    - Applying of research and service design methods for business design
    - Development of a business/service concept
    - Informativeness and visualisation of the process portfolio/report

    Teaching language

    English

    Timing

    01.01.2025 - 31.07.2025

    Enrollment date range

    15.06.2024 - 31.12.2024

    Group(s)
    • SD24P-Å
    • SD24H-Å
    Seats

    0 - 40

    Responsible unit

    Faculty of Business

    Teachers and responsibilities

    Eva Holmberg

    Additional information

    The course is implemented in co–operation between Novia UAS and Turku UAS. The responsible teachers are Päivi Katajamäki (TUAS) and Elina Vartama (Novia UAS). The teachers share the responsibility equally during the course

    Degree Programme(s)

    Degree Programme in Service Design

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    According to the principles of credit transfer.

    Practical training and working life co-operation

    Peer learning and collaboration with other students are essential to the learning process. The international and interdisciplinary student group enable interaction and knowledge sharing.

    Exam dates and retake possibilities

    Submission of the process portfolio by 31.5.2023.

    Overdue assignments shall be returned by 31.7.2023 or 15.8.2023 at the latest.

    Timing and attendance

    Thursday 10.4.2025 8.30 - 16.15 EDU 2027 TUAS
    Friday 9.5.20258. 30 - 16.15 EDU 2027 TUAS

    Student's schedule and workload

    Work load approximately:
    - contact sessions: ca 16 h
    - distance studies: ca 120 h

    Dimensioning of the student work:
    Project plan 8 h
    Summary of articles 8 h
    Business design project or case study 80 h
    Presentations and process portfolio/report 20 h
    Peer feedback 4 h

    Content scheduling

    The course will be described in detail on Itslearning platform.

    Assessment criteria
    Failed (0)

    Fail 0
    Quantity: the work is not completed and or,
    Quality: the minimum content requirements are not met

    Assessment criteria – satisfactory (1-2)

    På engelska
    Sufficient 1
    Theory and methodology are poorly understood and implemented in the project.
    Research, business/service design implementation, communication and documentation are hardly acceptable.
    Active participation.

    Satisfactory 2
    Appear to grasp theory and have made a start in showing its applicability in the project.
    Research, business/service design implementation, communication and documentation are acceptable.
    Active participation.

    Assessment criteria – good (3-4)

    Good 3
    Understanding of theory and applicability of methods in the project, but work could be stronger.
    Research, business/service design implementation, communication and documentation are good.
    Active participation.

    Very Good 4
    General understanding of theory and methods, very good implementation in the project.
    Reliable research, innovative business/service design implementation and communication and documentation on good level.
    Very active participation.

    Assessment criteria – excellent (5)

    Excellent 5
    Mastery of theory and methods, proficiency of implementation of them in the project.
    Outstanding research, innovative business/service design implementation and excellent communication and documentation.
    Very active participation.