Studieguide

Lärandemål

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning Objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Innehåll

Contents of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisites

Lärandemål

The objective of the course is to prepare students in developing their skills in text-based, themed reading and writing tasks. Through the reading and writing process, the students are supported to critical thinking and decision making in the use of evidence, sources for effective essays.

Innehåll

Contents:
Reference management in academic writing
Student writing on specific theme and feedback on student writing
Oral presentation or poster presentation

Tid och plats

Autumn 2024. Place: Vaasa Campus.

Timetables and deadlines of tasks according to the schedule for the Digital Business and Management Programme.

Undervisningsmetoder

Competence objectives of the study unit
Objective of the course is to prepare students in developing their skills in text based, themed reading and writing tasks. Through reading and writing process the students are supported to critical thinking and decision making in the use of evidence, sources for effective essays.

Content of the study unit
Student writing on specific theme and feedback on student writing. Oral presentation or poster presentation

Studerandes tidsanvändning och belastning

2 credits = 54 hours work including lectures and independent work.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participating in the contact lessons and in the online lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the contact lessons and in the online lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the contact lessons and in the online lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the contact lessons or in the online lessons, no returned tasks.

Bedömningsmetoder (förverkligande) och -kriterier (studieperioder/kurser)

Assessment criteria
Assessment criteria – satisfactory (1-2)
Sufficient (1) and Satisfactory (2)
Participating in the contact lessons, returned tasks.
Assessment criteria – good (3-4)
Good (3) and Very good (4)
Active participating in the contact lessons, returned tasks with good outcomes.
Assessment criteria – excellent (5)
Excellent (5)
Very active participating in the contact lessons, returned tasks with excellent outcomes.
Approved / Failed
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisities.

Lärandemål

Objectives of the study unit:
A project is a “temporary endeavor undertaken to create a unique product, service, or result.” As such, a project requires a unique approach to its management and administration.
This course examines the process of applied project management using defined project management disciplines as a means to understanding the day-to-day operational issues faced by those managing projects. Project management is a cross-disciplinary field with applications in profit, non-profit organizations, governmental institutions, and all manners of industries and businesses.

Learning Objectives:
Upon completion of this course, students will be able to:
1. Define the characteristics and structure of a project
2. Identify the common roles and responsibilities of project managers across multiple disciplines
4. Understand current project management tools & techniques
5. Explain the process of establishing metrics and performance benchmarks
6. Describe and analyze risks associated with projects
7. Develop an evaluation and assessment of a complex project
8. Apply knowledge of project management in your industry and/or organization

Innehåll

Contents of the study unit:
Characteristics and structure of a project
Identification of the common roles and responsibilities of project managers across multiple disciplines
Current project management tools & techniques
The process of establishing metrics and performance benchmarks
Risks or challenges associated with the project
Evaluation and assessment of a complex project
Application of knowledge of project management in your industry and/or organization

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons or in the contact lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the online lessons or in the contact lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the online lessons or in the contact lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisites

Lärandemål

To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives:
The student can use programs for digital communication and can visually present processes and organizational structures.

Innehåll

Content of the study unit
Software to create presentations (eg. Microsoft Sway and PowerPoint), digital tools for communication in the team (eg. Microsoft SharePoint, PowerApps, OneDrive, and Teams), tools for visually presenting processes and organizational structures (eg Microsoft Visio)

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Practical tasks are divided into the following parts: A) Digital collaboration tools, B) Creating a basic app, C) Presentation tools, and D) Creating organizational and process charts.

Undervisningsmetoder

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

There will be on site classes in computer lab with possibility to join online.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria – satisfactory (1-2)
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) and 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Assessment criteria
Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Assessment criteria
Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation/ Assessment Criteria/Grading:
Numerical for PASS from 1 to 5

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks

Förkunskapskrav

No prior knowledge requirements

Lärandemål

To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has the ability to analyze and visually present big data with different software

Innehåll

Content of the study unit
Analyzing and visually presenting big data in Excel with advanced functions, PivotTables, and Business intelligence tools in Excel (Power Query and Power Pivot) and charts.
Analyzing and visually presenting big data with Microsoft Power BI.

The student will look through the LinkedIn Learning video material assigned by the tutor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Practical tasks are divided into the following parts: A) Advanced Excel functions, B) PivotTables and graphs in Excel, C) Excel Business Intelligence, and D) Power BI

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Fail:0
Numerical for PASS from 1 to 5

Förkunskapskrav

No prior knowledge requirements

Lärandemål

Competence objectives of the study unit
To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has the ability to use software to visually communicate information and ideas and create marketing material.
The student has a basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites.

Innehåll

Content of the study unit
Using different software (eg. Adobe Photoshop, Illustrator, InDesign) to visually communicate information and ideas and create marketing material.
Basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites. Using software (eg. Figma or Adobe XD) to create a prototype of an app or a website.

The Student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation:
0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks
Numerical for PASS from 1 to 5

Förkunskapskrav

No prior knowledge requirements

Lärandemål

Competence objectives of the study unit
To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has a basic understanding of the concept of Robotic Process Automation, AI, and machine learning. The student can program a process robot in UiPath and understands the possibilities of Robotic Process Automation in their field of business.

Innehåll

Content of the study unit
Basic knowledge of Robotic Process Automation, AI, and machine learning.
Programming a process robot in UiPath and looking into the possibilities of Robotic Process Automation in the field of business.
Students will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation/grading
0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks
Numerical for PASS from 1 to 5

Förkunskapskrav

No prior knowledge requirements

Lärandemål

Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Innehåll

Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisites

Lärandemål

Objectives of the study unit:
This course is designed to prepare students as managers to be more effective in dealing (both strategically and organizationally) with the digital transformation occurring globally and through an organization’s network of partnerships.
First, within the course, digital transformation is defined followed by learning through case study analysis about new ways of working within organizations and their networks. For example, several course modules address the need created by the digital transformation for management to coordinate and communicate within and across entities, including the enabling of new organizational forms, identifying disruptive technologies, and innovating structures for collaborating with the entity’s stakeholders such as through corporate social responsibility (CSR) models.
The focus of this course is on the management of the relationship between technology and the business, rather than a focus on the technology itself.
This course is designed to prepare managers to operate successfully in such a global digital world, to create stakeholder value, and enhance their organization’s competitive advantage.

Learning objectives:
LO1. Define digital transformation and its impacts on it for managers.
LO2. Understand the benefits of digitalization of work processes and the impact of disruptive technologies.
LO3. Understand digitalization within stakeholder networks and an organization’s corporate social responsibility (CSR) strategies.
LO4. Analyze, strategize, and innovate digital transformation for organizational goals.

Innehåll

Contents of the study unit:
Digital transformation and the impacts of it on managers.
Benefits of digitalization of work processes and the impact of disruptive technologies.
Digitalization within stakeholder networks and an organization’s corporate social responsibility (CSR) strategies.
Analyze, strategize, and innovate digital transformation for organizational goals.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
All Assignments will be marked against the following criteria:(i) theme coverage, (ii)structure and argumentation, (iii) critical analysis, and (iv) overall impression.
The final mark is distributed as follows:
Individual essay: 50%
Group case analysis:15%
Final assignment:35%
Students will receive their final grade for the course once all components have been successfully submitted.

Sufficient (1) and Satisfactory (2)
The learning diary shows some learning of the topics; personal perspective and reflection.

Arviointikriteerit, goda-synnerligen goda (3-4)

Assessment criteria
All Assignments will be marked against the following criteria:(i) theme coverage, (ii)structure and argumentation, (iii) critical analysis, and (iv) overall impression.
The final mark is distributed as follows:
Individual essay: 50%
Group case analysis:15%
Final assignment:35%
Students will receive their final grade for the course once all components have been successfully submitted.

Good (3) and Very Good (4)
The learning diary shows wider learning and reflection; relations between topics, and applications.

Arviointikriteerit, berömliga (5)

Assessment criteria
All Assignments will be marked against the following criteria:(i) theme coverage, (ii)structure and argumentation, (iii) critical analysis, and (iv) overall impression.
The final mark is distributed as follows:
Individual essay: 50%
Group case analysis:15%
Final assignment:35%
Students will receive their final grade for the course once all components have been successfully submitted.

Excellent (5)
The learning diary shows deep learning on the"big picture"; own touch, and several perspectives.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, and no returned tasks.
0 no submission or no effort puts into the work

Förkunskapskrav

No prerequisites

Lärandemål

Objectives of the study unit:
This course is designed to prepare students as managers to be more effective in dealing (both strategically and organizationally) with the digital transformation occurring globally and through an organization’s network of partnerships.
First, within the course, digital transformation is defined followed by learning through case study analysis about new ways of working within organizations and their networks. For example, several course modules address the need created by the digital transformation for management to coordinate and communicate within and across entities, including the enabling of new organizational forms, identifying disruptive technologies, and innovating structures for collaborating with the entity’s stakeholders such as through corporate social responsibility (CSR) models.
The focus of this course is on the management of the relationship between technology and the business, rather than a focus on the technology itself.
This course is designed to prepare managers to operate successfully in such a global digital world, to create stakeholder value, and enhance their organization’s competitive advantage.

Learning objectives:
LO1. Define digital transformation and its impacts on it for managers.
LO2. Understand the benefits of digitalization of work processes and the impact of disruptive technologies.
LO3. Understand digitalization within stakeholder networks and an organization’s corporate social responsibility (CSR) strategies.
LO4. Analyze, strategize, and innovate digital transformation for organizational goals.

Innehåll

Contents of the study unit:
Digital transformation and the impacts of it on managers.
Benefits of digitalization of work processes and the impact of disruptive technologies.
Digitalization within stakeholder networks and an organization’s corporate social responsibility (CSR) strategies.
Analyze, strategize, and innovate digital transformation for organizational goals.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
All Assignments will be marked against the following criteria:(i) theme coverage, (ii)structure and argumentation, (iii) critical analysis, and (iv) overall impression.
The final mark is distributed as follows:
Individual essay: 50%
Group case analysis:15%
Final assignment:35%
Students will receive their final grade for the course once all components have been successfully submitted.

Sufficient (1) and Satisfactory (2)
The learning diary shows some learning of the topics; personal perspective and reflection.

Arviointikriteerit, goda-synnerligen goda (3-4)

Assessment criteria
All Assignments will be marked against the following criteria:(i) theme coverage, (ii)structure and argumentation, (iii) critical analysis, and (iv) overall impression.
The final mark is distributed as follows:
Individual essay: 50%
Group case analysis:15%
Final assignment:35%
Students will receive their final grade for the course once all components have been successfully submitted.

Good (3) and Very Good (4)
The learning diary shows wider learning and reflection; relations between topics, and applications.

Arviointikriteerit, berömliga (5)

Assessment criteria
All Assignments will be marked against the following criteria:(i) theme coverage, (ii)structure and argumentation, (iii) critical analysis, and (iv) overall impression.
The final mark is distributed as follows:
Individual essay: 50%
Group case analysis:15%
Final assignment:35%
Students will receive their final grade for the course once all components have been successfully submitted.

Excellent (5)
The learning diary shows deep learning on the"big picture"; own touch, and several perspectives.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, and no returned tasks.
0 no submission or no effort puts into the work

Förkunskapskrav

No prerequisites

Lärandemål

Objectives of the study unit:
A project is a “temporary endeavor undertaken to create a unique product, service, or result.” As such, a project requires a unique approach to its management and administration.
This course examines the process of applied project management using defined project management disciplines as a means to understanding the day-to-day operational issues faced by those managing projects. Project management is a cross-disciplinary field with applications in profit, non-profit organizations, governmental institutions, and all manners of industries and businesses.

Learning Objectives:
Upon completion of this course, students will be able to:
1. Define the characteristics and structure of a project
2. Identify the common roles and responsibilities of project managers across multiple disciplines
4. Understand current project management tools & techniques
5. Explain the process of establishing metrics and performance benchmarks
6. Describe and analyze risks associated with projects
7. Develop an evaluation and assessment of a complex project
8. Apply knowledge of project management in your industry and/or organization

Innehåll

Contents of the study unit:
Characteristics and structure of a project
Identification of the common roles and responsibilities of project managers across multiple disciplines
Current project management tools & techniques
The process of establishing metrics and performance benchmarks
Risks or challenges associated with the project
Evaluation and assessment of a complex project
Application of knowledge of project management in your industry and/or organization

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons or in the contact lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the online lessons or in the contact lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the online lessons or in the contact lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisites

Lärandemål

To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has the ability to analyze and visually present big data with different software

Innehåll

Content of the study unit
Analyzing and visually presenting big data in Excel with advanced functions, PivotTables, and Business intelligence tools in Excel (Power Query and Power Pivot) and charts.
Analyzing and visually presenting big data with Microsoft Power BI.

The student will look through the LinkedIn Learning video material assigned by the tutor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Practical tasks are divided into the following parts: A) Advanced Excel functions, B) PivotTables and graphs in Excel, C) Excel Business Intelligence, and D) Power BI

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Fail:0
Numerical for PASS from 1 to 5

Förkunskapskrav

No prior knowledge requirements

Lärandemål

Competence objectives of the study unit
To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has a basic understanding of the concept of Robotic Process Automation, AI, and machine learning. The student can program a process robot in UiPath and understands the possibilities of Robotic Process Automation in their field of business.

Innehåll

Content of the study unit
Basic knowledge of Robotic Process Automation, AI, and machine learning.
Programming a process robot in UiPath and looking into the possibilities of Robotic Process Automation in the field of business.
Students will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation/grading
0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks
Numerical for PASS from 1 to 5

Förkunskapskrav

No prior knowledge requirements

Lärandemål

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning Objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Innehåll

Contents of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisites

Lärandemål

Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Innehåll

Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisites

Lärandemål

Competence objectives of the study unit
To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has the ability to use software to visually communicate information and ideas and create marketing material.
The student has a basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites.

Innehåll

Content of the study unit
Using different software (eg. Adobe Photoshop, Illustrator, InDesign) to visually communicate information and ideas and create marketing material.
Basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites. Using software (eg. Figma or Adobe XD) to create a prototype of an app or a website.

The Student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation:
0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks
Numerical for PASS from 1 to 5

Förkunskapskrav

No prior knowledge requirements

Lärandemål

To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives:
The student can use programs for digital communication and can visually present processes and organizational structures.

Innehåll

Content of the study unit
Software to create presentations (eg. Microsoft Sway and PowerPoint), digital tools for communication in the team (eg. Microsoft SharePoint, PowerApps, OneDrive, and Teams), tools for visually presenting processes and organizational structures (eg Microsoft Visio)

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Practical tasks are divided into the following parts: A) Digital collaboration tools, B) Creating a basic app, C) Presentation tools, and D) Creating organizational and process charts.

Undervisningsmetoder

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

There will be on site classes in computer lab with possibility to join online.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Assessment criteria – satisfactory (1-2)
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) and 70% (grade 2) of the practical tasks are done according to instructions.

Arviointikriteerit, goda-synnerligen goda (3-4)

Assessment criteria
Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Arviointikriteerit, berömliga (5)

Assessment criteria
Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Bedömningskriterier, godkänt/underkänt

Evaluation/ Assessment Criteria/Grading:
Numerical for PASS from 1 to 5

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks

Förkunskapskrav

No prior knowledge requirements

Lärandemål

The objective of the course is to prepare students in developing their skills in text-based, themed reading and writing tasks. Through the reading and writing process, the students are supported to critical thinking and decision making in the use of evidence, sources for effective essays.

Innehåll

Contents:
Reference management in academic writing
Student writing on specific theme and feedback on student writing
Oral presentation or poster presentation

Tid och plats

Autumn 2024. Place: Vaasa Campus.

Timetables and deadlines of tasks according to the schedule for the Digital Business and Management Programme.

Undervisningsmetoder

Competence objectives of the study unit
Objective of the course is to prepare students in developing their skills in text based, themed reading and writing tasks. Through reading and writing process the students are supported to critical thinking and decision making in the use of evidence, sources for effective essays.

Content of the study unit
Student writing on specific theme and feedback on student writing. Oral presentation or poster presentation

Studerandes tidsanvändning och belastning

2 credits = 54 hours work including lectures and independent work.

Vitsordsskala

H-5

Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)

Sufficient (1) and Satisfactory (2)
Participating in the contact lessons and in the online lessons, returned tasks.

Arviointikriteerit, goda-synnerligen goda (3-4)

Good (3) and Very good (4)
Active participation in the contact lessons and in the online lessons, returned tasks with good outcomes.

Arviointikriteerit, berömliga (5)

Excellent (5)
Very active participation in the contact lessons and in the online lessons, returned tasks with excellent outcomes.

Bedömningskriterier, godkänt/underkänt

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the contact lessons or in the online lessons, no returned tasks.

Bedömningsmetoder (förverkligande) och -kriterier (studieperioder/kurser)

Assessment criteria
Assessment criteria – satisfactory (1-2)
Sufficient (1) and Satisfactory (2)
Participating in the contact lessons, returned tasks.
Assessment criteria – good (3-4)
Good (3) and Very good (4)
Active participating in the contact lessons, returned tasks with good outcomes.
Assessment criteria – excellent (5)
Excellent (5)
Very active participating in the contact lessons, returned tasks with excellent outcomes.
Approved / Failed
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.

Förkunskapskrav

No prerequisities.