Study Guide

Objective

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Content

Content of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites

Objective

Objective of the course is to prepare students in developing their skills in text based, themed reading and writing tasks. Through reading and writing process the students are supported to critical thinking and decision making in the use of evidence, sources for effective essays.

Content

Contents:
Reference management in academic writing
Student writing on specific theme and feedback on student writing
Oral presentation or poster presentation

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participating in the contact lessons and in the online lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the contact lessons and in the online lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the contact lessons and in the online lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the contact lessons or in the online lessons, no returned tasks.

Qualifications

No prerequisities.

Objective

To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives:
The student can use programs for digital communication and can visually present processes and organizational structures.

Content

Content of the study unit
Software to create presentations (eg. Microsoft Sway and PowerPoint), digital tools for communication in the team (eg. Microsoft SharePoint, PowerApps, OneDrive, and Teams), tools for visually presenting processes and organizational structures (eg Microsoft Visio)

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Practical tasks are divided into the following parts: A) Digital collaboration tools, B) Creating a basic app, C) Presentation tools, and D) Creating organizational and process charts.

Location and time

Autumn 2025:

Preliminary time plan (may come changes so check Moodle or Peppi for correct time table and correct room):

Introduction to course:
Thu 28 Sep 2025 12:30 - 16:00

Computer lab session
Thu 25 Sep 2024 14:30 - 18:00


DEADLINE Digital tools for business: Communication
Sun 5 Oct 2025

Materials

Material on Moodle and material on LinkedIn Learning (students will get license to LinkedIn Learning)

Teaching methods

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

There will be on site classes in computer lab with possibility to join online.

Exam schedules

DEADLINE Digital tools for business: Communication
Sun 5 Oct 2025

Practical tasks, that are based on video material are done and presented as a screen recording.

Student workload

2 cr x 27 hours = 54 hours

Contact hours: 9 hours
Self study: 45 hours (approx 7 hours per week in 6 weeks)

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Assessment criteria – satisfactory (1-2)
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) and 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3)

Assessment criteria
Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, excellent (5)

Assessment criteria
Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, approved/failed

Evaluation/ Assessment Criteria/Grading:
Numerical for PASS from 1 to 5

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks

Assessment criteria, fail (0)

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, satisfactory (1-2)

Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3-4)

Assessment criteria – good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the tutor and handed in notes based on the videos.

Assessment criteria – very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done within two weeks after deadline.

Assessment criteria, excellent (5)

Assessment criteria – excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done before deadline.

Qualifications

No prior knowledge requirements

Objective

Competence objectives of the study unit
To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has the ability to use software to visually communicate information and ideas and create marketing material.
The student has a basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites.

Content

Content of the study unit
Using different software (eg. Adobe Photoshop, Illustrator, InDesign) to visually communicate information and ideas and create marketing material.
Basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites. Using software (eg. Figma or Adobe XD) to create a prototype of an app or a website.

The Student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Location and time

Autumn 2025 and spring 2026:

Preliminary time plan (may come changes so check Moodle or Peppi for correct time table and correct room):
________________________________________________________
Introduction to Marketing and Graphic Design part of course:
Thu 11 Sep 2025 12:30 - 14:00

Contact hour - Marketing and graphic design computer lab session:
Thu 9 Nov 2025 16:00 - 18:00

Contact hour - Marketing and graphic design computer lab session:
Thu 4 Dec 2025 16:00 - 18:00

Contact hour - Marketing and graphic design computer lab session:
Thu 18 Dec 2025 16:00 - 18:00

TASK 1 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 19 Oct 2025

TASK 2 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 18 Jan 2026

Materials

Material on Moodle and material on LinkedIn Learning (students will get license to LinkedIn Learning)

Teaching methods

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

There will be on site classes in computer lab with possibility to join online.

Exam schedules

TASK 1 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 19 Oct 2025

TASK 2 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 18 Jan 2026


Practical tasks, that are based on video material are done and presented as a screen recording.

Student workload

4 cr x 27 hours = 108 hours
Contact hours: approx 16 hours
Self study: 94 hours (approx 7 hours per week)

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, excellent (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, approved/failed

Evaluation:
0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks
Numerical for PASS from 1 to 5

Assessment methods and criteria

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, fail (0)

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, satisfactory (1-2)

Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3-4)

Assessment criteria – good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the tutor and handed in notes based on the videos.

Assessment criteria – very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done within two weeks after deadline.

Assessment criteria, excellent (5)

Assessment criteria – excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done before deadline.

Qualifications

No prior knowledge requirements

Objective

Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Content

Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites

Objective

This course aims to strengthen student's understanding of the fundamental concepts, tools, and practices of Financial Accounting. Also, to build student's analytical skills of financial data to support decision making. On successful completion of this unit, students will be in a position to build, read, interpret and analyze financial statements such as the statement of financial position, cash flow statement, and income statement.

Learning objectives(LOs):
LO1: Demonstrate an understanding of Accounting function within a business
LO2: Apply financial accounting technics to build and interpret financial statements
LO3: Analyse and interpret and review financial accounting information.

Content

Hands-on training in analysis of state of incomes, balance sheets and cash flow based on real life cases. Key metrics - an ever growing field of indexes, markers and acronyms and - what do these mean? Profitability analysis and the impact of periodic service and maintenance, claim handling and credit losses affecting financial results. Environmental accounting and sustainability accounting.

Location and time

Vaasa campus. W 33 room 305 for onsite lectures and discussions

Materials

Course literature:

Main book for the course:
- Accounting and Finance for non-specialists, Atrill & McLaney latest Edition, Prentice Hall.


Additional literature:
- Interpreting company reports and accounts, Geoffrey Andrew Holmes, Alan Sugden, Paul Gee, 10th edition, Pearson.
- Financial accounting and reporting, Barry Elliott, Jamie Elliott, 2015
- Principles of Corporate Finance, Brealy & Myers, 10th Edition, McGraw Hill 2011

Teaching methods

This course aims to strengthen students understanding about the fundamental concepts, tools
and practices of Financial Accounting. Also, to built students analytical skills of financial data to
support decision making.
On successful completion of this unit, students will be in a position to built, read, interpret and
analyse financial statements such as, the statement of financial position, cash flow statement and
income statement.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participating in the online and contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the contact lessons and no participation in the online lessons, no returned tasks.

Assessment methods and criteria

LO1 - Learning objective 1 - Demonstrate an understanding of Accounting function within a business

0 Fail - No submission

1 Incomplete information and poor understanding of financial accounting and management accounting. Poor presentation of financial data.

2 Pass - Explain financial accounting and management accounting. Understand the accounting conventions and the importance of financial information. Satisfactory presentation of financial data.

3-4 Good - Explain financial accounting and management accounting. Understand the accounting conventions and the importance of financial information. Analyse the importance of the accounting function within the organisational. Good presentation of financial data.

5- Excellent - Explain financial accounting and management accounting. Understand the accounting conventions and the importance of financial information. Analyse the importance of the accounting function within the organisational context. Critically evaluate the benefits and limitations of financial accounting and their application within the organisational context. Excellent presentation of financial data.

LO2 Learning objective 2 Apply financial accounting technics to built and interpret financial statements

0 Fail - No submission

1 Incomplete information and poor understanding of the financial statements. Poor presentation of financial data.

2 Explain the use and purpose of the three main financial statements (statement of financial position, income statement and cash flow statement). Satisfactory presentation of financial data.

3-4 Good Explain the use and purpose of the three main financial statements (statement of financial position, income statement and cash flow statement). Analyse the use and purpose of the three main financial statements and their application in evaluating key financial aspects. Good presentation of financial data.

5 Excellent - Explain the use and purpose of the three main financial statements (statement of financial position, income statement and cash flow statement). Analyse the use and purpose of the three main financial statements and their application in evaluating key financial aspects. Critically evaluate the benefits and limitations of the three financial statements and how theses statements can be applied in organisational context. Excellent presentation of financial data.

LO3 - Learning objective 3 - Analyse and interpret and review financial accounting information

0 Fail - No submission

1 Incomplete information and poor understanding of the Financial ratios and KPIs. Poor presentation of financial data.

2 Calculate and explain the main financial indicators and KPIs to used evaluate the financial health of a company. Satisfactory presentation of financial data.

3-4 Good - Calculate and explain the main financial indicators and KPIs used to evaluate the financial health of a company. Analyse the evolution of financial performance of a real company. Good presentation of financial data.

5 Excellent - Calculate and explain the main financial indicators and KPIs used to evaluate the financial health of a company. Analyse the evolution of financial performance of a real company. Analysis and recommendations made show an excellent understanding. Excellent presentation of financial data.

Qualifications

No prerequisities

Objective

To widen the student’s understanding of organization theory and its importance in today’s industrial environment. To strengthen insight concerning the importance of balancing business ideas, customer expectations, and experiences to organizational structuring. To enhance the student’s understanding of individual/team behavior in organizations and to strengthen and establish strategies in developing, growing, and changing businesses. The students will develop decision-making skills regarding the organizational mix between in-house processes versus subcontracting and outsourcing linked to value creation.

Learning Objectives:
LO1: The student understands the complexity of organizational development and is familiar with its key theories and their contribution to modern management and leadership practices.

LO2: The student can analyze and discuss the different organizational development perspectives and discuss and justify their utilization in a real-life organizational case.

Content

Organization theory, trends and future. Different paradigms, strategies and structures of organizations. Rapid market changes, the slower organizational changes and the very slow individual changes. How to change organizations. Learning in organizations. The entrepreneurial spirit, Operational excellence and organizing for the future. About exits.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisities

Objective

To develop the student’s ability to understand his/her own behavior in the leadership context. To develop insight and the ability to identify and address personal and interpersonal development needs. The student strengthens his/her self- knowledge while developing and adopting the ability to understand and lead people.

Content

Learning Outcomes:
LO 1: Basics of Behavioral Science. Self-awareness, self-reflection, critical self-review. Self-leadership for personal development and evaluation for personal development and for change.
LO 2: Personality psychology, modern test methods, and other analysis for self-evaluation.
LO 3: Individuals in teams building networks, partnerships. Working with others in a cross-cultural context. Fundamentals of decision-making.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participating in the online and contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participating in the online and contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participating in the online and contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.

Qualifications

no prerequisities

Objective

To widen the student’s understanding of organization theory and its importance in today’s industrial environment. To strengthen insight concerning the importance of balancing business ideas, customer expectations, and experiences to organizational structuring. To enhance the student’s understanding of individual/team behavior in organizations and to strengthen and establish strategies in developing, growing, and changing businesses. The students will develop decision-making skills regarding the organizational mix between in-house processes versus subcontracting and outsourcing linked to value creation.

Learning Objectives:
LO1: The student understands the complexity of organizational development and is familiar with its key theories and their contribution to modern management and leadership practices.

LO2: The student can analyze and discuss the different organizational development perspectives and discuss and justify their utilization in a real-life organizational case.

Content

Organization theory, trends and future. Different paradigms, strategies and structures of organizations. Rapid market changes, the slower organizational changes and the very slow individual changes. How to change organizations. Learning in organizations. The entrepreneurial spirit, Operational excellence and organizing for the future. About exits.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisities

Objective

Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Content

Content of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites

Objective

Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Content

Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.

Qualifications

No prerequisites

Objective

To develop the student’s ability to understand his/her own behavior in the leadership context. To develop insight and the ability to identify and address personal and interpersonal development needs. The student strengthens his/her self- knowledge while developing and adopting the ability to understand and lead people.

Content

Learning Outcomes:
LO 1: Basics of Behavioral Science. Self-awareness, self-reflection, critical self-review. Self-leadership for personal development and evaluation for personal development and for change.
LO 2: Personality psychology, modern test methods, and other analysis for self-evaluation.
LO 3: Individuals in teams building networks, partnerships. Working with others in a cross-cultural context. Fundamentals of decision-making.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participating in the online and contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participating in the online and contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participating in the online and contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.

Qualifications

no prerequisities

Objective

This course aims to strengthen student's understanding of the fundamental concepts, tools, and practices of Financial Accounting. Also, to build student's analytical skills of financial data to support decision making. On successful completion of this unit, students will be in a position to build, read, interpret and analyze financial statements such as the statement of financial position, cash flow statement, and income statement.

Learning objectives(LOs):
LO1: Demonstrate an understanding of Accounting function within a business
LO2: Apply financial accounting technics to build and interpret financial statements
LO3: Analyse and interpret and review financial accounting information.

Content

Hands-on training in analysis of state of incomes, balance sheets and cash flow based on real life cases. Key metrics - an ever growing field of indexes, markers and acronyms and - what do these mean? Profitability analysis and the impact of periodic service and maintenance, claim handling and credit losses affecting financial results. Environmental accounting and sustainability accounting.

Location and time

Vaasa campus. W 33 room 305 for onsite lectures and discussions

Materials

Course literature:

Main book for the course:
- Accounting and Finance for non-specialists, Atrill & McLaney latest Edition, Prentice Hall.


Additional literature:
- Interpreting company reports and accounts, Geoffrey Andrew Holmes, Alan Sugden, Paul Gee, 10th edition, Pearson.
- Financial accounting and reporting, Barry Elliott, Jamie Elliott, 2015
- Principles of Corporate Finance, Brealy & Myers, 10th Edition, McGraw Hill 2011

Teaching methods

This course aims to strengthen students understanding about the fundamental concepts, tools
and practices of Financial Accounting. Also, to built students analytical skills of financial data to
support decision making.
On successful completion of this unit, students will be in a position to built, read, interpret and
analyse financial statements such as, the statement of financial position, cash flow statement and
income statement.

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participating in the online and contact lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the online and in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the contact lessons and no participation in the online lessons, no returned tasks.

Assessment methods and criteria

LO1 - Learning objective 1 - Demonstrate an understanding of Accounting function within a business

0 Fail - No submission

1 Incomplete information and poor understanding of financial accounting and management accounting. Poor presentation of financial data.

2 Pass - Explain financial accounting and management accounting. Understand the accounting conventions and the importance of financial information. Satisfactory presentation of financial data.

3-4 Good - Explain financial accounting and management accounting. Understand the accounting conventions and the importance of financial information. Analyse the importance of the accounting function within the organisational. Good presentation of financial data.

5- Excellent - Explain financial accounting and management accounting. Understand the accounting conventions and the importance of financial information. Analyse the importance of the accounting function within the organisational context. Critically evaluate the benefits and limitations of financial accounting and their application within the organisational context. Excellent presentation of financial data.

LO2 Learning objective 2 Apply financial accounting technics to built and interpret financial statements

0 Fail - No submission

1 Incomplete information and poor understanding of the financial statements. Poor presentation of financial data.

2 Explain the use and purpose of the three main financial statements (statement of financial position, income statement and cash flow statement). Satisfactory presentation of financial data.

3-4 Good Explain the use and purpose of the three main financial statements (statement of financial position, income statement and cash flow statement). Analyse the use and purpose of the three main financial statements and their application in evaluating key financial aspects. Good presentation of financial data.

5 Excellent - Explain the use and purpose of the three main financial statements (statement of financial position, income statement and cash flow statement). Analyse the use and purpose of the three main financial statements and their application in evaluating key financial aspects. Critically evaluate the benefits and limitations of the three financial statements and how theses statements can be applied in organisational context. Excellent presentation of financial data.

LO3 - Learning objective 3 - Analyse and interpret and review financial accounting information

0 Fail - No submission

1 Incomplete information and poor understanding of the Financial ratios and KPIs. Poor presentation of financial data.

2 Calculate and explain the main financial indicators and KPIs to used evaluate the financial health of a company. Satisfactory presentation of financial data.

3-4 Good - Calculate and explain the main financial indicators and KPIs used to evaluate the financial health of a company. Analyse the evolution of financial performance of a real company. Good presentation of financial data.

5 Excellent - Calculate and explain the main financial indicators and KPIs used to evaluate the financial health of a company. Analyse the evolution of financial performance of a real company. Analysis and recommendations made show an excellent understanding. Excellent presentation of financial data.

Qualifications

No prerequisities

Objective

Objective of the course is to prepare students in developing their skills in text based, themed reading and writing tasks. Through reading and writing process the students are supported to critical thinking and decision making in the use of evidence, sources for effective essays.

Content

Contents:
Reference management in academic writing
Student writing on specific theme and feedback on student writing
Oral presentation or poster presentation

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participating in the contact lessons and in the online lessons, returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participation in the contact lessons and in the online lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participation in the contact lessons and in the online lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the contact lessons or in the online lessons, no returned tasks.

Qualifications

No prerequisities.

Objective

To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives:
The student can use programs for digital communication and can visually present processes and organizational structures.

Content

Content of the study unit
Software to create presentations (eg. Microsoft Sway and PowerPoint), digital tools for communication in the team (eg. Microsoft SharePoint, PowerApps, OneDrive, and Teams), tools for visually presenting processes and organizational structures (eg Microsoft Visio)

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Practical tasks are divided into the following parts: A) Digital collaboration tools, B) Creating a basic app, C) Presentation tools, and D) Creating organizational and process charts.

Location and time

Autumn 2025:

Preliminary time plan (may come changes so check Moodle or Peppi for correct time table and correct room):

Introduction to course:
Thu 28 Sep 2025 12:30 - 16:00

Computer lab session
Thu 25 Sep 2024 14:30 - 18:00


DEADLINE Digital tools for business: Communication
Sun 5 Oct 2025

Materials

Material on Moodle and material on LinkedIn Learning (students will get license to LinkedIn Learning)

Teaching methods

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

There will be on site classes in computer lab with possibility to join online.

Exam schedules

DEADLINE Digital tools for business: Communication
Sun 5 Oct 2025

Practical tasks, that are based on video material are done and presented as a screen recording.

Student workload

2 cr x 27 hours = 54 hours

Contact hours: 9 hours
Self study: 45 hours (approx 7 hours per week in 6 weeks)

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Assessment criteria – satisfactory (1-2)
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) and 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3)

Assessment criteria
Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, excellent (5)

Assessment criteria
Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, approved/failed

Evaluation/ Assessment Criteria/Grading:
Numerical for PASS from 1 to 5

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks

Assessment criteria, fail (0)

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, satisfactory (1-2)

Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3-4)

Assessment criteria – good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the tutor and handed in notes based on the videos.

Assessment criteria – very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done within two weeks after deadline.

Assessment criteria, excellent (5)

Assessment criteria – excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done before deadline.

Qualifications

No prior knowledge requirements

Objective

Competence objectives of the study unit
To provide students with the skill to use different digital tools needed in their field of business. The students will demonstrate competency by completing individual projects.

Learning Objectives (LOs):
The student has the ability to use software to visually communicate information and ideas and create marketing material.
The student has a basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites.

Content

Content of the study unit
Using different software (eg. Adobe Photoshop, Illustrator, InDesign) to visually communicate information and ideas and create marketing material.
Basic knowledge of user experience design when it comes to creating user-friendly and good-looking apps and websites. Using software (eg. Figma or Adobe XD) to create a prototype of an app or a website.

The Student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

Location and time

Autumn 2025 and spring 2026:

Preliminary time plan (may come changes so check Moodle or Peppi for correct time table and correct room):
________________________________________________________
Introduction to Marketing and Graphic Design part of course:
Thu 11 Sep 2025 12:30 - 14:00

Contact hour - Marketing and graphic design computer lab session:
Thu 9 Nov 2025 16:00 - 18:00

Contact hour - Marketing and graphic design computer lab session:
Thu 4 Dec 2025 16:00 - 18:00

Contact hour - Marketing and graphic design computer lab session:
Thu 18 Dec 2025 16:00 - 18:00

TASK 1 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 19 Oct 2025

TASK 2 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 18 Jan 2026

Materials

Material on Moodle and material on LinkedIn Learning (students will get license to LinkedIn Learning)

Teaching methods

The student will look through the LinkedIn Learning video material assigned by the instructor and make notes based on the videos. Practical tasks, that are based on video material are done and presented as a screen recording.

There will be on site classes in computer lab with possibility to join online.

Exam schedules

TASK 1 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 19 Oct 2025

TASK 2 DEADLINE: Digital Tools in Business: Marketing and graphic design:
Sun 18 Jan 2026


Practical tasks, that are based on video material are done and presented as a screen recording.

Student workload

4 cr x 27 hours = 108 hours
Contact hours: approx 16 hours
Self study: 94 hours (approx 7 hours per week)

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Assessment criteria
Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3)

Good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the instructor and handed in notes based on the videos.

Very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, excellent (5)

Excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the instructor and handed in well-structured notes based on the videos.

Assessment criteria, approved/failed

Evaluation:
0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no return tasks
Numerical for PASS from 1 to 5

Assessment methods and criteria

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, fail (0)

0 for FAIL: No participation in the contact lessons, no participation in the online lessons, no presentation tasks, no returned tasks.

Assessment criteria, satisfactory (1-2)

Sufficient (1) and Satisfactory (2)
The student hands in a presentation video where practical tasks are presented. At least 60% (grade 1) / 70% (grade 2) of the practical tasks are done according to instructions.

Assessment criteria, good (3-4)

Assessment criteria – good (3)
The student hands in a good presentation video where practical tasks are presented.
At least 75% of the practical tasks are done according to instructions. The student has looked through all video material assigned by the tutor and handed in notes based on the videos.

Assessment criteria – very good (4)
The student hands in a very good presentation video where practical tasks are presented.
Most of the practical tasks are very well done according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done within two weeks after deadline.

Assessment criteria, excellent (5)

Assessment criteria – excellent (5)
The student hands in an excellent presentation video where practical tasks are presented.
All practical tasks are done with excellence according to instructions. The student has looked through all video material assigned by the tutor and handed in well-structured notes based on the videos.
Hand-in must be done before deadline.

Qualifications

No prior knowledge requirements