Study Guide

Objective

The student understands company internationalization from theoretical and practical perspectives, barriers and supportive factors for internationalization, internationalization strategies, location choices and modes of entry. The student recognizes different strategic options of the company to enter the foreign markets and understands how to conduct a country analysis by using PEST or a similar analytical framework.

Content

Reasons for companies to internationalise
Barriers and supportive factors in internationalisation
Prerequisites for successful internationalisation/globalisation
Internationalisation processes of firms
Market entry strategies (export entry modes, FDIs, contractual entry modes, projects)
International business strategy (global, transnational, multidomestic, international)
Target market screening, selection and market size assessment
Macro environment analysis or PEST analysis

Location and time

This course is given at Vaasa Campus in period 1 and 2( 02.09.2020-5.12.2020)
Compulsory attendances:
02.09.2020: Introduction lessons
04.09.2020: Introduction Seminar in International Business at 12.30-14.30
28.10.2020: Examination
25.11.2020: Presentation on group assignment: internationalization of the firm or country analysis
04.12.2020: Evaluation of peer group presentation( at 10.00-16.00)

Materials

Buckley, Peter J. & Ghauri, Pervez N. 2006 (or earlier edition). The internationalization of the firm. International Thomson Business Press.
Griffin, Ricky W. & Pustay, Michael W. 2017. International Business: A Managerial Perspective. 6th edition or newer. Upper Saddle River, NJ : Pearson/Prentice Hall (Selected chapters)
- Articles and other material provided by the teacher.

Teaching methods

Student understands company internationalization from theoretical and practical perspectives, barriers and supportive factors for internationalization, internationalization strategies, location choices and modes of entry. Student understands how to conduct a country analysis, by using PEST or a similar analytical framework.

Exam schedules

Compulsory attendances:
02.09.2020: Introduction lessons
04.09.2020: Introduction Seminar in International Business at 12.30-14.30
28.10.2020: Examination
25.11.2020: Presentation on group assignment: internationalization of the firm or country analysis
04.12.2020: Evaluation of peer group presentation( at 10.00-16.00)

Completion alternatives

0: FAIL
1-2: Satisfactory
3-4: Good
5: excellent

Content scheduling

This course is given in period 1 and 2
Period 1: Theoretical framework
Period 2: Empirical framework

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

1 Student understands the concept of internationalization and has the ability to work independent and in a group.

The specific criteria and emphasis for evaluating the assignment or a case company report are:
–Knowledge 40 %: Understanding and using various sources of information, Relevance of information.
–Discussion 40 %: Reasoning and argumentation, Practical suggestions, Own thinking.
–Sources/style 20 %: Referencing and citations within text marked, style of writing and overall quality.
To fail means that the report does not show sufficient use of information and analysis of the case or text is directly copied without marking the references.

Assessment criteria, good (3)

Student understands the concept of internationalization and can adapt it into a case example. Student can search information, work successfully independent and in a group, utilize some web tools and report own learning process.

The specific criteria and emphasis for evaluating the assignment or a case company report are:
–Knowledge 40 %: Understanding and using various sources of information, Relevance of information.
–Discussion 40 %: Reasoning and argumentation, Practical suggestions, Own thinking.
–Sources/style 20 %: Referencing and citations within text marked, style of writing and overall quality.
To fail means that the report does not show sufficient use of information and analysis of the case or text is directly copied without marking the references.

Assessment criteria, excellent (5)

5 Student understands deeply the concept of internationalization and its parameters and can utilize it innovatively in a case example. Student can work fluently independent and in a group, utilize several different web tools and reflect own learning process.

The specific criteria and emphasis for evaluating the assignment or a case company report are:
–Knowledge 40 %: Understanding and using various sources of information, Relevance of information.
–Discussion 40 %: Reasoning and argumentation, Practical suggestions, Own thinking.
–Sources/style 20 %: Referencing and citations within text marked, style of writing and overall quality.
To fail means that the report does not show sufficient use of information and analysis of the case or text is directly copied without marking the references.

Assessment criteria, approved/failed

Fail: The criteria for grade 1-2 are not met.

Assessment methods and criteria

Part I: Examination 60%
Part II: Individual and group task: 40 %
To get a grade in this course, you must pass both part I and part II. Late delivery of the case company report(empirical framework) is capped to grade 1 or maximum grade 2

Numerical: 0-5
0: fail in examination and no delivery of individual or group assignments
1-2: Satisfactory
3-4: Good
5: Excellent

Assessment criteria, fail (0)

0: fail in examination and no delivery of individual or group assignments

Assessment criteria, satisfactory (1-2)

1-2
Student understands the concept of internationalization and has the ability to work in a group

Assessment criteria, good (3-4)

3-4
Student understands the concept of internationalization and can adapt it into a case example. Student can search information, work successfully in a group, utilize some web tools and report own learning process

Assessment criteria, excellent (5)

5
Student understands deeply the concept of internationalization and its parameters and can utilize it innovatively in a case example. Student can work fluently in a group, utilize several different web tools and reflect own learning process.

Qualifications

International Business Activities