Study Guide

Objective

Business Communication 10 cr
Objective of the course is to provide students with an understanding of the role of communication in process of directing and controlling people in an organization as well as the knowledge of digital marketing, integrating marketing communication in an organization.

Content

Content:
Theories of communication, digital marketing and integrated marketing communication in international perspective.

Location and time

Autumn 2022

Materials

To be informed at the introduction lessons

Teaching methods

Business Communication part I:
Strategic Business Communication

The aim of the course is to provide students with an understanding of the role of communication in process of directing andcontrolling people in an organization. As well as the knowledge of integrated marketing communication (IMC).

After the course the students will have an understanding of:
- Corporate external and internal communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)
- Communication foundations

Business Communication part II:
Digital Marketing Communication

The aim of the course is to provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.

After the course the students will have an understanding of:
- Digital marketing channels and communication
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy

Exam schedules

To be informed at the introduction lessons

Student workload

10 CR

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Sufficient (1) and Satisfactory (2)
Participating in the contact lessons, returned tasks.


Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks.

Assessment criteria, good (3)

Good (3) and Very good (4)
Active participating in the contact lessons, returned tasks with good outcomes.

Assessment criteria, excellent (5)

Excellent (5)
Very active participating in the contact lessons, returned tasks with excellent outcomes.

Assessment criteria, approved/failed

Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participating in the contact lessons, no returned tasks

Qualifications

No prerequisites

Further information

Language of the course: English