Digital Marketing (2 cr)
Code: VAL230017-3002
General information
Enrollment
01.05.2024 - 22.09.2024
Timing
01.10.2024 - 31.10.2024
Number of ECTS credits allocated
2 op
Mode of delivery
Contact teaching
Teaching languages
- Svenska
Teachers
- Kajsa From
Teacher in charge
Anna-Lena Berglund
Objective
- Students know basic concepts in digital marketing and understand the importance of marketing in the organization
- Students have basic knowledge of various areas within digital marketing.
- Students know different ways of communicating in the market.
Content
- introduction to digital marketing
- planning & budgeting
- channels
- SEO
- practical tools in business operations
- communication planning & social media
- core messages, target groups & channels
- digital marketing in B2B
Evaluation scale
H-5
Qualifications
No prior knowledge requirements
Further information
Target group: small business owners