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Digital Marketing (2 cr)

Code: VAL230017-3002

General information


Enrollment

01.05.2024 - 22.09.2024

Timing

01.10.2024 - 31.10.2024

Number of ECTS credits allocated

2 op

Mode of delivery

Contact teaching

Teaching languages

  • Svenska

Teachers

  • Kajsa From

Teacher in charge

Anna-Lena Berglund

Objective

- Students know basic concepts in digital marketing and understand the importance of marketing in the organization
- Students have basic knowledge of various areas within digital marketing.
- Students know different ways of communicating in the market.

Content

- introduction to digital marketing
- planning & budgeting
- channels
- SEO
- practical tools in business operations
- communication planning & social media
- core messages, target groups & channels
- digital marketing in B2B

Evaluation scale

H-5

Qualifications

No prior knowledge requirements

Further information

Target group: small business owners