AI for BusinessLaajuus (3 cr)
Code: FEK25AK06
Credits
3 op
Objective
Students:
-understand basic concepts and principles of artificial intelligence (AI).
-can identify and apply AI techniques in various business areas such as marketing, leadership, logistics, and customer service
-can analyze and evaluate how AI can improve business processes and decision-making
-can create AI-generated content in the form of images, videos, and text
Content
-basic concepts and principles of artificial intelligence (AI)
-AI applications in marketing, leadership, logistics, and customer service
-practical AI tools and techniques
-analysis and evaluation of how AI can improve business processes and decision-making
-creation of AI-generated content in the form of images, videos, and text
Qualifications
No prerequisities
Assessment criteria, satisfactory (1)
Students:
-can identify basic concepts and principles of artificial intelligence (AI).
-can explain how AI can improve business processes and decision-making.
-have a basic understanding of practical AI tools and techniques.
-are familiar with AI applications in various business areas such as marketing, leadership, logistics, and customer service.
-can create simple AI-generated content in the form of images, videos, and text.
Assessment criteria, good (3)
Students:
-are well-acquainted with basic concepts and principles of artificial intelligence (AI).
-can analyze and evaluate how AI can improve business processes and decision-making with concrete examples.
-have a good understanding of and can apply practical AI tools and techniques in various business scenarios.
-are knowledgeable about AI applications in marketing, leadership, logistics, and customer service and can provide examples of successful implementations.
-can create advanced AI-generated content in the form of images, videos, and text.
Assessment criteria, excellent (5)
Students:
-can explain basic concepts and principles of artificial intelligence (AI)
-can analyze and evaluate how AI can improve business processes and decision-making with concrete examples
-have a good understanding of and can apply practical AI tools and techniques in various business scenarios
-are knowledgeable about AI applications in marketing, leadership, logistics, and customer service and can provide examples of successful implementations
-can create advanced AI-generated content in the form of images, videos, and text, and can critically assess its quality and usefulness.
-have sufficient understanding of AI's opportunities and limitations to contribute to the development of AI strategies within a company.