Study Guide

Objective

The student:
- understands the importance of an entrepreneurial approach based on creativity and innovation
- understands the concept of business development
- can analyze markets and see opportunities for economic activities
- masters the chain from idea to product and sales
- knows how to plan, implement and evaluate various marketing efforts
- through marketing can create value for customers and build good customer relationships
- knows the most important legislation regarding marketing and sales.

Content

The importance of marketing in small companies and its role for customer care
Important concepts and processes in marketing
Market analysis
Planning a customized marketing strategy
Pricing of goods and services
Billing methods
Design of tenders, quotations and VAT invoices
The course is based on several of the global sustainability goals, mainly the goal of Decent work and economic growth

Qualifications

No prerequisites.

Assessment criteria, satisfactory (1)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a satisfactory level.

Assessment criteria, good (3)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a good level.

Assessment criteria, excellent (5)

Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a excellent level.

Materials

To be announced in Moodle.