Study Guide

Descriptions

The degree in Business Administration provides students with extensive knowledge in economics and serves as a foundation for a career in both the corporate world and the public sector. The core studies offer a broad business economic base, after which students can choose their specialization in accounting, digital marketing and sales or leadership.

This education offers the opportunity to combine business understanding with specialized knowledge in economics, marketing, and leadership. A degree in Business Administration equips students with the tools needed in a changing business world and develops analytical skills, strategic thinking, and the ability to identify and exploit business opportunities.

The studies also develop entrepreneurial skills, such as identifying business opportunities, designing business plans, and managing independent projects. The broad competence enables various roles and challenges in a dynamic work environment.

Objective

Within their education, students develop competences for diverse career opportunities in business administration. The students foster an entrepreneurial mindset during their studies.

Students acquire knowledge of fundamental principles of business administration and business development, with specialized knowledge in the area they choose to specialize in. Additionally, students gain insights into decision-making and leadership within various organizations. They will also be able to apply their knowledge from an international perspective.

Students practice being critical thinkers, who can utilize existing tools but also challenge them with new innovations. Furthermore, students develop awareness of sustainability issues, their significance, and challenges and opportunities that are faced by the business world and the green transition.