Study Guide

Objective

- Can analyze, plan and implement marketing for international markets
- Know the marketing mix in international markets
- Understand cultural differences in international marketing

Content

- Marketing planning for international markets
- Marketing mix in international markets
- Cultural differences in international marketing

Location and time

Spring semester 2025.

Materials

Ghauri, P. N. & Cateora, P. (2021). International Marketing (5th Ed.). McGraw-Hill Education (or previous edition).

Teaching methods

The student is able to implement and analyze marketing planning for international markets. The student will understand international marketing as a strategic process and learn how to do analyses to support international marketing. The student will be able to identify and decide upon a relevant strategy and marketing mix of products and services in an international setting.

Employer connections

International perspective is inherent and all encompassing in this course. International companies are used as cases. Final project includes designing an international marketing plan for a chosen company.

Student workload

Total work load of the course: 135 h
-Of which scheduled studies 40 h
-Of which autonomous studies: 95 h

Evaluation scale

H-5

Assessment criteria, satisfactory (1)

Students have a general picture of the market planning in international markets.
Students have a basic understanding of the marketing mix in international markets.
Students have a comprehensive picture of how cultural differences affect international marketing.
Students have the ability to retrieve information from various sources and understand the importance of the accuracy and reliability of the information.
Students are aware of issues related to sustainability and responsible action in international marketing.

Assessment criteria, good (3)

Students can conduct market planning for international markets.
Students have a good understanding of the marketing mix in international markets.
Students have a good understanding of cultural differences in international marketing.
Students have the ability to assess the accuracy and reliability of the information.
Students can discuss issues of sustainability and responsible action in international marketing.

Assessment criteria, excellent (5)

Students can analyze and implement market planning for international markets.
Students have an in-depth understanding of the marketing mix in international markets.
Students have an in-depth understanding of cultural differences in international marketing.
Students take the initiative, act ethically and professionally in different learning situations.
Students can discuss and use the understanding of issues of sustainability and responsible action in international marketing.

Assessment criteria, approved/failed

The criteria for grade 1-2 are not met.

Assessment criteria, satisfactory (1-2)

The student utilizes and discusses the essential theories, concepts and methods. In assignments, the student is able to retrieve and utilize information from various sources and understands the significance of the reliability. In interactive tasks and situations, the student acts and communicates in various groups.

Assessment criteria, good (3-4)

The student utilizes and discusses the consistently the theories, methods and concepts of international marketing management in written and oral communication. In assignments, the student retrieves information from publications in the field, applies acquired information and assesses the correctness of information. In interactive tasks and situations, the student acts and communicates professionally.

Assessment criteria, excellent (5)

The student can utilize, write and communicate about the theories, concepts and methods of international marketing management. In assignments, the student retrieves information systematically from scientific publications, modifies the information for various purposes and assesses the reliability of the information. Student clearly recognizes the development needs in the field by providing analytical insights and justified solutions by applying the principles of sustainable development. The student acts ethically and professionally, as well as communicates fluently and consistently.

Qualifications

Techniques of Foreign Trade
Cultural Knowledge and Different Market Areas
Company Internationalization