Hoppa till innehåll

CommunicationPoäng (5 sp)

Kod: GA26BM05

Poäng

5 sp

Studieperiodens (kursens) lärandemål

Game and Business Management

The learning goals of the study period (course)
After completing this course, the student is expected to:

• Understand key communication principles.
• Develop effective marketing and social media plans.
• Understand how to build and manage communities.
• Know how to track and interpret key performance indicators (KPIs)
• Understand the competitive benefits of transparent and comparable data and communication within marketing
• Be aware of current consumer protection laws and regulations

Studieperiodens (kursens) innehåll

Execution and presentation of work.

Förkunskapskrav

None

Bedömningskriterier, nöjaktig (1)

Grade 1 (pass)
The student
- participates in the course according to the mandatory attendance requirements
- completes assignments and receives a passing grade
- understand the basic contents of the course of studies
- cooperates in group assignments

Grade 2 (fair)
The student
- participates in the course
- hands in the required assignments
- understand the contents of the course of studies
- gathers information independently
- cooperates in group assignments

Bedömningskriterier, goda-synnerligen goda (3-4)

Grade 3 (good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- hands in the required assignments on time
- understand the contents of the course of studies
- gathers information independently
- adds value to the learning environment in group assignments

Grade 4 (very good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- submits assigned tasks on time
- understand the contents of the course of studies and applies the knowledge in their own work
- demonstrates development of their professional identity
- adds value to the learning environment in group projects

Bedömningskriterier, berömliga (5)

Grade 5 (excellent)
The student
- actively participates in the course
- completes assigned tasks independently and demonstrates initiative
- submits assigned tasks on time
- understand the contents of the course of studies and applies the knowledge in their own work
- demonstrates development of their professional identity
- adds value to the learning environment in group projects
- masters the course content and applies the knowledge in their own work