Studieguide

Studieperiodens (kursens) lärandemål

• The students understand the meaning of the marketing concept
• The students are familiar with factors that influence consumer behavior
• The students are familiar with the structure and content of marketing plans
• The students are able to plan, carry out and analyze different marketing measures within their own area
• The students are familiar with the basic concepts of service designed marketing
• The students can make strategies and sales forecasts needed in marketing
• The students have been able to practice different ways of marketing for services within their own area
• The students understand the role of digital marketing for businesses
• The students can apply, analyze and develop an approach that promotes economic, ecological and social sustainability and consumption within marketing

Studieperiodens (kursens) innehåll

Marketing and Service Design Marketing
Consumer Behavior
Structure and Content of Marketing Plans
Marketing Measures
Strategies and Sales Forecasts
Concepts of Service Design Marketing
Digital Marketing

Förkunskapskrav

BC25EE01, BC25EE02

Bedömningskriterier, tillräcklig (1)

The student demonstrates superficial competence and basic understanding of the subject

Bedömningskriterier, goda-synnerligen goda (3-4)

The student demonstrates a competence that is related and linked to the literature
The student can reflect and motivate from own point of view

Bedömningskriterier, berömliga (5)

The student has an immerse competence and shows a deeper understanding of the subject in relation to the upcoming profession