Visual IdentityLaajuus (3 cr)
Code: GD25VI01
Credits
3 op
Objective
Learning Outcomes
Students:
- Understand the basic principles of creating a visual identity.
- Master the analysis of color, typography, and symbols' impact on brand image.
- Have the practical skills to create design components that contribute to a cohesive visual identity.
- Can interpret the role and identity of brands in society.
Content
- Introduction to visual identity and branding.
- Color, typography, and symbolism.
- Creating cohesive design components.
- Brand consistency and communication.
- Case studies of brand visual identities.
Qualifications
No prior knowledge required
Assessment criteria, approved/failed
Submitted and approved assignments
Enrollment
15.06.2025 - 31.07.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Teaching languages
- Svenska
Teachers
- Jonas Rak
Groups
-
FOG25DGD-JFormgivare (YH), grafisk design, h25, dagstudier
Objective
Learning Outcomes
Students:
- Understand the basic principles of creating a visual identity.
- Master the analysis of color, typography, and symbols' impact on brand image.
- Have the practical skills to create design components that contribute to a cohesive visual identity.
- Can interpret the role and identity of brands in society.
Content
- Introduction to visual identity and branding.
- Color, typography, and symbolism.
- Creating cohesive design components.
- Brand consistency and communication.
- Case studies of brand visual identities.
Evaluation scale
H-5
Assessment criteria, approved/failed
Submitted and approved assignments
Qualifications
No prior knowledge required