Study Guide

Objective

Learning Outcomes
Students:
- Understand the basic principles of creating a visual identity.
- Master the analysis of color, typography, and symbols' impact on brand image.
- Have the practical skills to create design components that contribute to a cohesive visual identity.
- Can interpret the role and identity of brands in society.

Content

- Introduction to visual identity and branding.
- Color, typography, and symbolism.
- Creating cohesive design components.
- Brand consistency and communication.
- Case studies of brand visual identities.

Qualifications

No prior knowledge required

Assessment criteria, approved/failed

Submitted and approved assignments