Study Guide

Objective

Course Learning Outcomes
The student:
- Understands psychological factors influencing communication.
- Analyzes perception and cognition related to visual messages.
- Has the practical skills to apply psychological principles in the design process.
- Can interpret emotional responses to visual messages.

Content

- Fundamentals of communication psychology.
- Perception and cognitive processing.
- Emotion and motivation in communication.
- Psychological aspects of visual messages.
- Applications in visual communication.

Qualifications

No prior knowledge required

Assessment criteria, satisfactory (1)

Grade 1 (pass)
The student
- participates in the course according to the mandatory attendance requirements
- completes assignments and receives a passing grade
- understand the basic contents of the course of studies

Grade 2 (fair)
The student
- participates in the course
- completes assignments in an independent manner
- hands in the required assignments
- understand the contents of the course of studies
- gathers information independently

Assessment criteria, good (3)

Grade 3 (good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- hands in the required assignments on time
- understand the contents of the course of studies
- gathers information independently

Grade 4 (very good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- hands in the required assignments on time
- understand the contents of the course of studies and applies the knowledge in their own work
- gathers information independently and applies the knowledge in their own work

Assessment criteria, excellent (5)

Grade 5 (excellent)
The student
- actively participates in the teaching
- completes assigned tasks independently and demonstrates initiative
- submits assigned tasks on time
- masters the course content and applies the knowledge in their own work
- independently acquires information and applies it in their work
- demonstrates development of their professional identity