Study Guide

Objective

Course Learning Outcomes
The student:
- Understands the basic principles of advertising and marketing.
- Masters the development of communication strategies for different target groups.
- Has the practical skills to create advertising campaigns combining visual and verbal elements.
- Can interpret and reflect on the ethics and societal impact of advertising.

Content

- Principles of marketing communication.
- Target audience analysis and message management.
- Branding through advertising.
- Ethical and cultural aspects of advertising.
- Practical examples of advertising strategies.

Qualifications

No prior knowledge required

Assessment criteria, satisfactory (1)

Grade 1 (pass)
The student
- participates in the course according to the mandatory attendance requirements
- completes assignments and receives a passing grade
- understand the basic contents of the course of studies

Grade 2 (fair)
The student
- participates in the course
- completes assignments in an independent manner
- hands in the required assignments
- understand the contents of the course of studies
- gathers information independently

Assessment criteria, good (3)

Grade 3 (good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- hands in the required assignments on time
- understand the contents of the course of studies
- gathers information independently

Grade 4 (very good)
The student
- actively participates in the course
- completes assignments independently and in a manner that shows initiative
- hands in the required assignments on time
- understand the contents of the course of studies and applies the knowledge in their own work
- gathers information independently and applies the knowledge in their own work

Assessment criteria, excellent (5)

Grade 5 (excellent)
The student
- deltar aktivt i undervisningen
- utför givna uppgifter självständigt och visar prov på eget initiativ
- returnerar givna uppgifter i tid
- understand the contents of the course of studies and applies the knowledge in their own work
- gathers information independently and applies the knowledge in their own work
- demonstrates the development of their own professional identity