Sales and MarketingLaajuus (2 cr)
Code: MAP22BI04
Credits
2 op
Objective
After completing the course, the student should know the basics of car marketing, how the car trade is structured, how cooperation should work in a car house and what consumer protection looks like in the industry.
Content
- We are familiar with how cars have been marketed through the ages.
- Review of the financial framework in a car house
- The Consumer Protection Act to the parts they apply to the car trade
Qualifications
- None
Assessment criteria, satisfactory (1)
- Active participation in the lectures and approved group work or exam
Assessment criteria, good (3)
- Demonstrated excellent knowledge of tent or group work
Assessment criteria, excellent (5)
Be able to explain how the car trade works and be able to use consumer legislation in conflict situations.
Assessment criteria, approved/failed
according to the lecturer's assessment and if a tent is used and group or individual work done.
Materials
- The lecturer presents the material at the start of the course and during the course.
Enrollment
01.12.2024 - 05.01.2025
Timing
06.01.2025 - 16.02.2025
Number of ECTS credits allocated
2 op
Mode of delivery
Contact teaching
Unit
Faculty of Technology and Seafaring
Campus
Vasa, Wolffskavägen 33
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Mechanical and Production Engineering
Teachers
- Mikael Tätting
- Mikael Tätting
Teacher in charge
Kaj Rintanen
Scheduling groups
- MAP23-B (Size: 40. Open UAS: 0.)
- MAP22-B (Size: 40. Open UAS: 0.)
Groups
-
MAP23D-VIngenjör (YH), maskin- och produktionsteknik, 2023 dagstudier
-
MAP22D-VIngenjör (YH), maskin- och produktionsteknik, 2022 dagstudier
Small groups
- MAP23-B
- MAP22-B
Objective
After completing the course, the student should know the basics of car marketing, how the car trade is structured, how cooperation should work in a car house and what consumer protection looks like in the industry.
Content
- We are familiar with how cars have been marketed through the ages.
- Review of the financial framework in a car house
- The Consumer Protection Act to the parts they apply to the car trade
Materials
- The lecturer presents the material at the start of the course and during the course.
Exam schedules
Exam at the end of the course
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
- Active participation in the lectures and approved group work or exam
Assessment criteria, good (3)
- Demonstrated excellent knowledge of tent or group work
Assessment criteria, excellent (5)
Be able to explain how the car trade works and be able to use consumer legislation in conflict situations.
Assessment criteria, approved/failed
according to the lecturer's assessment and if a tent is used and group or individual work done.
Qualifications
- None