Study Guide

Objective

Understand the basics of e-commerce and its role as a modern sales channel.
Analyze various e-commerce models and their impact on the market.
Learn the steps to start an e-commerce platform.
Develop skills to create and manage an attractive product range.
Understand different payment methods and their security aspects.
Gain insights into logistical processes and how they affect customer satisfaction and efficiency.
Create a marketing plan for e-commerce.
Measure and analyze the performance of e-commerce sales.
Implement strategies to increase sales and improve the conversion rate.

Content

Establishing an e-commerce and software solutions
Building product range and product management
Payment methods and logistics in e-commerce
Planning marketing, analysis, and targeted marketing
Measuring and increasing sales in e-commerce

Location and time

Wednesdays at 16 - 17.45

Materials

Powerpoint with notes
Material on Moodle

Teaching methods

Online (Teams). Teams link is available on the course Moodle page.

Evaluation scale

H-5

Qualifications

IT-Tools
Programming
Web Technologies