Digital MarketingLaajuus (5 cr)
Code: INF24FE01
Credits
5 op
Objective
The student:
- recognizes the purpose of different social media and digital platforms
- can implement a marketing plan
- can create digital content based on a content plan
- knows the basics of how to measure and analyse the impact of marketing in digital channels
Content
- theoretical aspect of digital marketing strategy and plan
- basics of SEO and Analytics
- content marketing
- digital marketing project
Qualifications
No prior knowledge requirements
Enrollment
02.12.2025 - 31.12.2025
Timing
01.01.2026 - 30.04.2026
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Information Technology
Groups
-
INF25F-ÅTradenom (YH), informationsbehandling, 2025
Objective
The student:
- recognizes the purpose of different social media and digital platforms
- can implement a marketing plan
- can create digital content based on a content plan
- knows the basics of how to measure and analyse the impact of marketing in digital channels
Content
- theoretical aspect of digital marketing strategy and plan
- basics of SEO and Analytics
- content marketing
- digital marketing project
Evaluation scale
H-5
Qualifications
No prior knowledge requirements