Studieguide

Studieperiodens (kursens) lärandemål

The student
- knows how marketing systems are built and is acquainted with various systems
- understands IT solutions that support the marketing process through different modules and/or functions
- can apply the customer journey within a marketing system
- can apply automated processes in marketing systems
- can generate and analyze marketing data

Studieperiodens (kursens) innehåll

Introduction to most used marketing systems
Integrating data from various systems
Building automated processes in marketing systems according to the customer journey
Marketing data generation and reporting

Förkunskapskrav

Grunder i marknadsföring
Marknadsföring i en digital omgivning
Introduction to ERP