360° of Strategic Business CommunicationPoäng (5 sp)
Kod: MBA22DBM09
Poäng
5 op
Studieperiodens (kursens) lärandemål
Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning Objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)
Studieperiodens (kursens) innehåll
Contents of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication
Förkunskapskrav
No prerequisites
Bedömningskriterier, tillräcklig (1)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Bedömningskriterier, goda-synnerligen goda (3-4)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Bedömningskriterier, berömliga (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Bedömningskriterier, godkänt/underkänt
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Anmälningstid
15.06.2024 - 08.09.2024
Tajmning
01.09.2024 - 31.12.2024
Antal studiepoäng
5 op
Prestationssätt
Kontaktundervisning
Ansvarig enhet
Institutionen för företagsekonomi
Undervisningsspråk
- Englanti
Utbildning
- Digital Business and Management
Lärare
- Henrik Virtanen
Grupper
-
DBM24H-VDigital Business and Management, 2024, full-time
-
DBM23HP-VDigital Business and Management, part-time studies, 2023
Lärandemål
Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning Objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)
Innehåll
Contents of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication
Vitsordsskala
H-5
Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Arviointikriteerit, goda-synnerligen goda (3-4)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Arviointikriteerit, berömliga (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Bedömningskriterier, godkänt/underkänt
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Förkunskapskrav
No prerequisites
Anmälningstid
15.06.2023 - 10.09.2023
Tajmning
01.08.2023 - 31.12.2023
Antal studiepoäng
5 op
Prestationssätt
Kontaktundervisning
Ansvarig enhet
Institutionen för företagsekonomi
Undervisningsspråk
- Englanti
Utbildning
- Digital Business and Management
Lärare
- Henrik Virtanen
Grupper
-
DBM23HF-VDigital Business and Management, full-time studies, 2023
-
DBM22HP-VDigital Business and Management, part-time studies, 2022
-
DBM22HF-VDigital Business and Management, full-time studies, 2022
Lärandemål
Objectives of the study unit:
To provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning Objectives:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)
Innehåll
Contents of the study unit:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing communication
Vitsordsskala
H-5
Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Arviointikriteerit, goda-synnerligen goda (3-4)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Arviointikriteerit, berömliga (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Bedömningskriterier, godkänt/underkänt
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Förkunskapskrav
No prerequisites