Exploring the World of Digital Marketing CommunicationPoäng (5 sp)
Kod: MBA22DBM10
Poäng
5 op
Studieperiodens (kursens) lärandemål
Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Studieperiodens (kursens) innehåll
Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Förkunskapskrav
No prerequisites
Bedömningskriterier, tillräcklig (1)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Bedömningskriterier, goda-synnerligen goda (3-4)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Bedömningskriterier, berömliga (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Bedömningskriterier, godkänt/underkänt
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Anmälningstid
15.06.2024 - 08.09.2024
Tajmning
01.09.2024 - 31.12.2024
Antal studiepoäng
5 op
Prestationssätt
Kontaktundervisning
Ansvarig enhet
Institutionen för företagsekonomi
Undervisningsspråk
- Englanti
Utbildning
- Digital Business and Management
Lärare
- Rosmeriany Nahan-Suomela
- Roman Filenko
- Emmanuel Ndzibah
Lärare
Rosmeriany Nahan-Suomela
Grupper
-
DBM24H-VDigital Business and Management, 2024, full-time
-
DBM23HP-VDigital Business and Management, part-time studies, 2023
Lärandemål
Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Innehåll
Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Vitsordsskala
H-5
Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Arviointikriteerit, goda-synnerligen goda (3-4)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Arviointikriteerit, berömliga (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Bedömningskriterier, godkänt/underkänt
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Förkunskapskrav
No prerequisites
Anmälningstid
15.06.2023 - 10.09.2023
Tajmning
01.08.2023 - 31.12.2023
Antal studiepoäng
5 op
Prestationssätt
Kontaktundervisning
Ansvarig enhet
Institutionen för företagsekonomi
Undervisningsspråk
- Englanti
Utbildning
- Digital Business and Management
Lärare
- Henrik Virtanen
Grupper
-
DBM23HF-VDigital Business and Management, full-time studies, 2023
-
DBM22HP-VDigital Business and Management, part-time studies, 2022
-
DBM22HF-VDigital Business and Management, full-time studies, 2022
Lärandemål
Objectives of the study unit:
To provide students with an understanding and knowledge of digital marketing and its role in planned and strategic marketing communication.
After the course, the students will have an understanding of:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Innehåll
Contents of the study unit:
- Digital marketing channels
- How and why to use digital marketing for different goals in media strategy
- The latest digital ad technologies
- How to develop, evaluate, and execute a digital marketing plan and strategy
Vitsordsskala
H-5
Bedömningskriterier, tillfredsställande-synnerligen tillfredsställande (1-2)
Sufficient (1) and Satisfactory (2)
Participation in the online lessons and in the contact lessons, returned tasks.
Arviointikriteerit, goda-synnerligen goda (3-4)
Good (3) and Very good (4)
Active participation in the online and in the contact lessons, returned tasks with good outcomes.
Arviointikriteerit, berömliga (5)
Excellent (5)
Very active participation in the online lessons and in the contact lessons, returned tasks with excellent outcomes.
Bedömningskriterier, godkänt/underkänt
Evaluation:
Numerical for PASS from 1 to 5 and
0 for FAIL: No participation in the online lessons, no participation in the contact lessons, no returned tasks.
Förkunskapskrav
No prerequisites