Study Guide

Objective

The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning goals:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Content

STUDY CONTENT
After the course the students will have an understanding of:
Corporate internal communication
Corporate external communication
Integrated marketing communication
Communication tools used in integrated marketing
communication

Location and time

11.01.2021-31.03.2021

Teaching methods

The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
Learning goals:
After the course the students will have an understanding of:
- Corporate internal communication
- Corporate external communication
- Integrated marketing communication
- Communication tools used in integrated marketing communication (IMC)

Mode of delivery:
Kick off Lecture ( Video conference)

Lectures online:
Each week you will find lecture videos posted in Moodle introducing you to the key topics and
concepts covered that week.

Discussions:
These are designed to supplement the written theoretical material and help students apply the
knowledge, skills, and concepts learned.

Evaluation scale

H-5

Qualifications

Bachelor degree