•   Marketing and Sales BE16BEI01-3003 29.08.2022-23.10.2022  3 credits  (BE20DA-E, ...) +-
    Competence objectives of the study unit
    The student
    - understands the importance of marketing in creating a network of customer relationships
    - can make an effective competition and customer analysis and establish a marketing strategy for a selected company
    - understands the importance of and the difference between external and internal marketing
    - can evaluate the marketing process and adapt it to a sales profile and the correct customer group
    - knows the most important legislation regarding consumer and competition protection
    Prerequisites
    No previous knowledge required
    Content of the study unit
    The importance of marketing in businesses and its role in the network of customer relationships
    Important concepts and processes in marketing
    Market analysis: Customer and competition analysis
    Planning of products and services
    Invoicing methods
    Design of tenders, quotations and VAT invoices
    Assessment criteria
    Failed (0)
    Uppgifter som skall lämnas in saknas (not translated)
    Assessment criteria – satisfactory (1-2)
    Achieved 50 % of the course competences
    Assessment criteria – good (3-4)
    Achieved 70 % of the course competences
    Assessment criteria – excellent (5)
    Achieved 90 % of the course competences
    Further information
    Assignments and project work (grade 0 - 5)
    Name of lecturer(s)

    Veronika Bäckman

    Learning material

    Enligt lärarens anvisningar (not translated)

    Learning methods

    Närundervisning (föreläsningar)
    Grupparbete
    Studiebesök
    Övningar (inlämningsuppgifter) (not translated)

    Objects, timing and methods of assessment

    Poängsättning av inlämnade prestationer
    Alla uppgifter måste vara inlämnade i tid (not translated)

    Teaching language

    Swedish

    Timing

    29.08.2022 - 23.10.2022

    Enrollment date range

    15.06.2022 - 28.08.2022

    Group(s)
    • BE20DA-E
    • BE20DS-E
    Responsible unit

    Faculty of Bioeconomy

    Teachers and responsibilities

    Veronika Bäckman

    Degree Programme(s)

    Degree Programme in bioeconomy

    Campus

    Ekenäs, Raseborgsvägen 9

    Assessment scale

    H-5

    Timing and attendance

    Höst 2022, P1-P2
    Delvis på campus i Raseborg och på distans (not translated)

    Assessment criteria
    Failed (0)

    Uppgifter som skall lämnas in saknas (not translated)

    Assessment criteria – satisfactory (1-2)

    Samtliga poängnivå under 50%
    Lågt deltagande på lektioner (under 50%) (not translated)

    Assessment criteria – good (3-4)

    Samtliga poängnivå 50-80%
    Högt deltagande på lektioner (över 70%) (not translated)

    Assessment criteria – excellent (5)

    Samtliga poängnivå över 80%
    Högt (över 70%) och aktivt deltagande på lektioner (not translated)