•   Marketing and Sales BE22FE20-3005 28.10.2024-31.12.2024  3 credits  (BE22DA-E, ...) +-
    Competence objectives of the study unit
    The student:
    - understands the importance of an entrepreneurial approach based on creativity and innovation
    - understands the concept of business development
    - can analyze markets and see opportunities for economic activities
    - masters the chain from idea to product and sales
    - knows how to plan, implement and evaluate various marketing efforts
    - through marketing can create value for customers and build good customer relationships
    - knows the most important legislation regarding marketing and sales.
    Prerequisites
    No prerequisites.
    Content of the study unit
    The importance of marketing in small companies and its role for customer care
    Important concepts and processes in marketing
    Market analysis
    Planning a customized marketing strategy
    Pricing of goods and services
    Billing methods
    Design of tenders, quotations and VAT invoices
    The course is based on several of the global sustainability goals, mainly the goal of Decent work and economic growth
    Assessment criteria
    Failed (0)
    Uppgifter som ska lämnas in saknas (not translated)
    Assessment criteria – satisfactory (1-2)
    Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a satisfactory level.
    Assessment criteria – good (3-4)
    Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a good level.
    Assessment criteria – excellent (5)
    Students fulfill the objectives of the course, and in the relevant course-making compulsory elements, at a excellent level.
    Name of lecturer(s)

    Veronika Bäckman

    Learning material

    Enligt lärarens anvisningar (not translated)

    Learning methods

    Närundervisning (föreläsningar)
    Grupparbete
    Studiebesök
    Övningar (inlämningsuppgifter) (not translated)

    Objects, timing and methods of assessment

    Inlämnade prestationer (GK/UK) eller presenterade
    Muntlig presentation av slutuppgiften som bedöms med vitsord
    Deltagande i lektioner och studiebesök (not translated)

    Teaching language

    Swedish

    Timing

    28.10.2024 - 31.12.2024

    Enrollment date range

    15.06.2024 - 01.09.2024

    Group(s)
    • BE22DA-E
    • BE22DS-E
    Responsible unit

    Faculty of Bioeconomy

    Teachers and responsibilities

    Veronika Bäckman

    Degree Programme(s)

    Degree Programme in bioeconomy

    RDI share

    0.00 credits

    Share of online studies

    0.00 credits

    Assessment scale

    H-5

    Timing and attendance

    Höst 2024, P1-P2, campus Raseborg (not translated)

    Assessment criteria
    Failed (0)

    Uppgifter som ska lämnas in saknas (not translated)

    Assessment criteria – satisfactory (1-2)

    Försenade inlämningar av uppgifter
    Slutuppgiften av tillfredställande nivå
    Lågt deltagande på lektioner (under 50%) (not translated)

    Assessment criteria – good (3-4)

    I tid inlämnade uppgifter
    Slutuppgiften av god nivå
    Högt deltagande på lektioner (över 70%) (not translated)

    Assessment criteria – excellent (5)

    I tid inlämnade uppgifter av berömlig nivå
    Slutuppgift mycket väl utförd och utmärkt nivå av muntlig presentation
    Högt (över 70%) och aktivt deltagande på lektioner (not translated)