•   Digital marketing FEJ19MK03-3002 01.01.2023-26.02.2023  5 credits  (FEK21D-J) +-
    Competence objectives of the study unit
    The student:
    - knows about current techniques and is able to utilize digital channels for reaching the target groups in the digital business environment.
    - is able to compose his/her message correctly depending on the channel used.
    - has knowledge about measuring and analyzing the effect of marketing in digital channels.
    - knows how to compose digital marketing in a profitable manner.
    - can create networks in a digital environment.
    Prerequisites
    For more information, see yearly course plan
    Content of the study unit
    For more information, see yearly course plan
    Assessment criteria
    Assessment criteria – satisfactory (1-2)
    For more information, see yearly course plan
    Assessment criteria – good (3-4)
    For more information, see yearly course plan
    Assessment criteria – excellent (5)
    For more information, see yearly course plan
    Further information
    For more information, see yearly course plan
    Name of lecturer(s)

    Kajsa From

    Learning material

    Material publicerat på Moodle
    Rekommenderade artiklar
    Litteratur inom ämnet (not translated)

    Learning methods

    Föreläsningar och inlämningsuppgifter
    Grupparbeten
    Projektplan, -rapport och presentation
    Faktastudier (not translated)

    Objects, timing and methods of assessment

    Studerande känner till grundbegrepp inom digital marknadsföring och förstår markandsföringens betydelse i organisationen
    Studerande har grundläggande kännedom om olika områden inom digital marknadsföring.
    Studerande känner till olika sätt att kommunicera på marknaden. (not translated)

    Teaching language

    Swedish

    Timing

    01.01.2023 - 26.02.2023

    Enrollment date range

    01.12.2022 - 31.12.2022

    Group(s)
    • FEK21D-J
    Responsible unit

    Faculty of Business

    Small group(s)
    • FEK21-J-MF (Size: 0.
    Teachers and responsibilities

    Kajsa From

    Additional information

    Intro och definitioner

    Projektdirektiv & projekthantering

    Google Analytics + projektupplägg

    Projektets mellanredovisning

    SEO & webbsidor

    SEA & SOME, Display marketing

    Content marketing & marketing automation

    Projektpresentationer (not translated)

    Degree Programme(s)

    Degree Programme in Business Administration

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    Aktivt deltagande i föreläsningar
    Inlämningsuppgifter
    Utförande av projekt och rapportering (not translated)

    Practical training and working life co-operation

    Meddelas vid kursstart. (not translated)

    Exam dates and retake possibilities

    Meddelas vid kursstart. (not translated)

    Timing and attendance

    Jakobstad Campus VT 2023 (not translated)

    Student's schedule and workload

    135 h inkluderande närundervisning, övningsarbeten och litteraturstudier. (not translated)