Digital marketing (5 cr)
Code: FEJ19MK03-3002
General information
Enrollment
01.12.2022 - 31.12.2022
Timing
01.01.2023 - 26.02.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business
Teaching languages
- Svenska
Degree programmes
- Degree Programme in Business Administration
Teachers
- Kajsa From
Scheduling groups
- FEK21-J-MF (Size: 0. Open UAS: 0.)
Groups
-
FEK21D-JTradenom (YH), h21, dagstudier, Jakobstad
Small groups
- FEK21-J-MF
Objective
The student:
- knows about current techniques and is able to utilize digital channels for reaching the target groups in the digital business environment.
- is able to compose his/her message correctly depending on the channel used.
- has knowledge about measuring and analyzing the effect of marketing in digital channels.
- knows how to compose digital marketing in a profitable manner.
- can create networks in a digital environment.
Content
For more information, see yearly course plan
Evaluation scale
H-5
Assessment criteria, satisfactory (1)
For more information, see yearly course plan
Assessment criteria, good (3)
For more information, see yearly course plan
Assessment criteria, excellent (5)
For more information, see yearly course plan
Assessment criteria, approved/failed
For more information, see yearly course plan
Qualifications
For more information, see yearly course plan
Further information
For more information, see yearly course plan