Kajsa From
Student's study litterature on building and developing brands. Note: get familiar with both academic litterature and web articles/cases.
- Lectures
- Workshops
- Academic and fact based litterature studies & short papers
- Business Projects
During workshops: preparation, activity in class and participation
- Work in groups: Own visible contribution, team work, final presentation and/or contribution, project report
- Following deadlines
- Reflection diaries (includes reflection on course competences and agenda, with min 2 litterature references and 3 academical articles)
English
09.01.2023 - 31.03.2023
01.12.2022 - 05.03.2023
Faculty of Business
Kajsa From
Degree Programme in Business Administration
H-5
The grades are based on the following:
- Workshops: Preparations, participation, activity in class
- Literature studies & short papers: Use of several different sources, analytical thinking, deadlines following
- Projects: Both Individual contribution and the result of the group work
- Learning reflections; reflective and conceptual thinking, reflections on own learning, amount and use of literature references
The examination is based on the
- Workshops
- Academic and fact based litterature studies & short papers
- Business Projects
- Key Learning Note
To be announced on course start.
Jakobstad Campus Spring term 2023
135 hours including lectures, workshops, individual work and literature studies
The workshops processes the theoretical and operational angle of building and developing brands. The aim of the projects is to transmit the knowledge of theory to hands on work in real-life businesses.