•   Building and Developing Brands FEJ19MP02-3002 09.01.2023-31.03.2023  5 credits  (FEK21D-J) +-
    Competence objectives of the study unit
    The Student:
    - understands the importance of branding for a business.
    - is familiar with the main theoretical models and processes for brand building.
    - knows how to analyse, build and develop a brand.
    - masters the basics of brand communication, both internally and externally.
    - manages metrics for brand performance.
    Prerequisites
    Basic knowledge in marketing
    Content of the study unit
    For more information, see yearly course plan
    Assessment criteria
    Assessment criteria – satisfactory (1-2)
    For more information, see yearly course plan
    Assessment criteria – good (3-4)
    For more information, see yearly course plan
    Assessment criteria – excellent (5)
    For more information, see yearly course plan
    Further information
    For more information, see yearly course plan
    Name of lecturer(s)

    Kajsa From

    Learning material

    Student's study litterature on building and developing brands. Note: get familiar with both academic litterature and web articles/cases.

    Learning methods

    - Lectures
    - Workshops
    - Academic and fact based litterature studies & short papers
    - Business Projects

    Objects, timing and methods of assessment

    During workshops: preparation, activity in class and participation
    - Work in groups: Own visible contribution, team work, final presentation and/or contribution, project report
    - Following deadlines
    - Reflection diaries (includes reflection on course competences and agenda, with min 2 litterature references and 3 academical articles)

    Teaching language

    English

    Timing

    09.01.2023 - 31.03.2023

    Enrollment date range

    01.12.2022 - 05.03.2023

    Group(s)
    • FEK21D-J
    Responsible unit

    Faculty of Business

    Small group(s)
    • FEK21-J-MF (Size: 0.
    Teachers and responsibilities

    Kajsa From

    Degree Programme(s)

    Degree Programme in Business Administration

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    The grades are based on the following:
    - Workshops: Preparations, participation, activity in class
    - Literature studies & short papers: Use of several different sources, analytical thinking, deadlines following
    - Projects: Both Individual contribution and the result of the group work
    - Learning reflections; reflective and conceptual thinking, reflections on own learning, amount and use of literature references

    Practical training and working life co-operation

    The examination is based on the
    - Workshops
    - Academic and fact based litterature studies & short papers
    - Business Projects
    - Key Learning Note

    Exam dates and retake possibilities

    To be announced on course start.

    Timing and attendance

    Jakobstad Campus Spring term 2023

    Student's schedule and workload

    135 hours including lectures, workshops, individual work and literature studies

    Content scheduling

    The workshops processes the theoretical and operational angle of building and developing brands. The aim of the projects is to transmit the knowledge of theory to hands on work in real-life businesses.